Job Title: Digital Experience Strategist
About the Opportunity:
The RACV Mobile App is a key strategic asset, and we're seeking an experienced User Experience Lead to shape its digital experience.
This role requires strong relationship-building, influence, and storytelling skills, and will work across all levels of the organisation.
The UX Lead will define the app's digital experience roadmap, balancing customer needs, business objectives, and technical feasibility.
Success will be measured by the strategic value delivered to the business, as well as member reach and engagement.
Key Responsibilities:
* Lead end-to-end design processes from concept to launch and continuous improvement, creating compelling, intuitive experiences across devices.
* Use customer and member insights to drive and guide development of new/improved member experiences and offerings for the RACV App.
* Ideate and lead the creation of end-to-end user flows, conceptual wireframes and prototypes.
* Translate research insights into actionable design direction and embed evidence-based decision-making within cross-functional teams.
* Ensure optimal and consistent approach to the app experience and lift consistency of cross channel interactions across digital channels.
* Make decisions, clear roadblocks and negotiate trade-offs to ensure maximum impact for Members and the business.
* Coach and develop a team of talented individuals to improve performance and behaviours, ensuring clarity of purpose, clear development plans and maintaining a collaborative and supportive team environment.
* Role model a culture of collaboration and knowledge sharing across the Membership & Digital department and throughout RACV.
* Develop strategies to deliver continuous, iterative improvement of the mobile app experience through optimisation, UX reviews, analytics and research.