The Job
The Marketing Coordinator plays a key role in the effective deployment of marketing initiatives and plans to support commercial growth, building pipeline and generating bookings. This dynamic position involves collaboration with APAC marketing team members, various levels of the local commercial organisation, global corporate marketing organisation, and local leadership. The Marketing Coordinator supports the delivery of field marketing plans aligned to local and corporate business priorities and implements integrated multi-touch marketing campaigns, including inbound and outbound tactics. The aim is to develop the marketing pipeline for existing accounts and new logos, delivering leads to sales, driving activities that accelerate pipeline growth, and supporting global Brand initiatives leading to revenue across the entire product portfolio.
The primary focus is on supporting the Australia and New Zealand cluster, although at times, the role may involve broader Asia Pacific activities.
This position requires working with local vendors and leading local activation of global marketing initiatives, including digital marketing, virtual and physical events, marketing automation strategies, and supporting lead generation objectives and tactics. With a flair for digital marketing strategies, this individual will work closely with internal and external partners to support innovation goals through the adoption of new technologies and channels. The role involves campaign analysis and regional marketing-contributed pipeline health and revenue drivers to ensure marketing campaigns are optimised and deliver maximum ROI.
Responsibilities
* Generate leads, sales opportunities, and bookings; track campaign costs, deals sourced by marketing as a percentage of total pipeline, and total booked revenue, and contribute to accelerating pipeline.
* Support the deployment of measurable campaigns that drive revenue through sales teams.
* Execute integrated marketing programs (events, email, web, social) mapped to the buyer journey.
* Implement pipeline acceleration programs jointly with sales.
* Drive innovative customer demand strategies in partnership with Regional Marketing Team members (cross and upsell, ABM, inbound and acceleration strategies).
* Partner with marketing support teams to leverage their expertise, infuse best practices into marketing activities, and facilitate campaign execution.
* Support the analysis and reporting of marketing activities (operational, campaign, and tactical level).
* Manage events (sponsored and hosted) as part of the overall marketing mix, ensuring a cohesive pre-event, at-event, and post-event strategy to increase engagement and response rates.
* Manage vendors contributing to local demand creation programs (events services, direct mail providers, content syndication providers, telemarketing agencies, and list brokers).
The Person
* Bachelor's degree in business, marketing, or communications or equivalent experience, MBA preferred.
* 2-5 years of marketing experience.
* Proven track record of success in Demand Marketing / Field Marketing.
* Experience working within a global enterprise is preferred.
* Able to demonstrate development of integrated marketing programs and demand creation activities.
* Knowledge of marketing and communication principles, practices, and techniques.
* Affinity and flair for Digital Marketing channels and tactics.
* Highly collaborative, able to manage and consult with multiple stakeholders.
* B2B sales cycle and identifying opportunities to maximise demand creation, pipeline contribution, and sales opportunity acceleration.
* Budget management.
* Critical thinking, problem-solving, and analytical skills.
* Project and Program Management.
* Comfortable operating under pressure, meeting deadlines.
* Excellent verbal and written communication skills, exceptional interpersonal skills.
* Must be comfortable being a self-starter, working independently, creating concrete plans with input from various sources.
The Company
Iron Mountain protects what our customers value most, from everyday to extraordinary. We build customer value around the world with a passion for preserving the physical, transforming the digital, and respecting the environment. We pioneered the industry for global records and information management, establishing some of the best customer relationships in the industry with 95% of Fortune 1000 companies among our 225,000 loyal customers. Here, you'll bring your expertise and creativity to a workplace that thrives on continuous improvement. Here, you'll be part of a global workforce that embraces differences among us. And here, we'll encourage you to Climb Higher for the benefit of our customers and each other.