About the role
OML's agency team – MO is looking for a Copy Supervisor – Creative to drive our work at the intersections of all the opportunities that digital branded content represents. The team is tasked with creating content that impacts pop‐culture while driving positive results for brands – the Copy Supervisor will have the critical oversight of helping define how brands show up on the newsfeeds and timelines of audiences today.
You will be hands‐on responsible for conceptualisation, development and execution of digital marketing campaigns and pitches. Owning brand presentations, being the creative point person on pitches, and collaborating strategically with other campaign team members – you must be able to operate autonomously as required while maintaining creative integrity.
The role requires the ability to dissect briefs; explain and present your point of view; and finally sell and defend your ideas, while remaining open to feedback and constructive criticism. This role is for you if you have a passion for using consumer insights to create bigger, better, and bolder campaigns.
Key responsibilities
* Translate brand brief and strategy into inspiring creative ideas and campaigns.
* Build branded content concepts based on insight derived from an in‐depth understanding of the brand, consumers' feelings, attitudes and behaviours, and cultural trends.
* Work with the strategy and campaign management teams to think through the ask, the brief, the insight, the approach.
* Confidently develop disruptive ideas for the brand – we want you to break the internet.
* Plan creative solutions all through – concepting, writing and managing campaign output.
* Creatively involved in end‐to‐end coordination and execution with third parties such as directors, producers and vendors.
* Proactively suggest content properties/ideas for topical and cultural moments and new social platform features/releases.
* Guide young creatives and help them upskill and learn.
Qualifications and Prior Experience
* 5+ years of experience in building creative digital branded content campaigns at a publisher, agency, brand or media house.
* Understanding and past experience creating integrated content across all marketing channels from digital, social media, paid media, mobile.
* Proven experience with copy and concept development including digital ad films, long‐form content, short video formats, etc.
* Strong creative vision with an understanding of business objectives.
* Track record of creating ideas for global or large regional brands.
* Expertise in social best practices across platforms.
* Past experience of crafting 360‐campaigns, from strategy development to tactical execution (including AV/trailers, digital/social, OTT).
* Should love entertainment and consume large amounts of content.
* Should be well‐adept with global & Indian trends, formats and latest developments in the social and branded content space.
* Proven experience in building insight‐driven solutions for brands across categories.
* Very high awareness of pop‐culture both on and off digital, and also remain aware of the broader zeitgeist.
* Ability to work collaboratively with different teams and departments to create something great.
* Resourceful and nimble thinking without dependence on big budgets or stacked staffing for projects.
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