Unlock Business Growth with a Customer Lifecycle Marketing Expert
SafetyCulture is a global technology company that aims to transform workplaces worldwide. Our mission is to empower working teams to improve continuously, providing our front-line workers with a voice and our leaders with the visibility needed to make informed decisions about safety, quality, and continuous improvement.
We are one of the fastest-growing tech companies, with an ambitious goal to reach 100 million users globally by 2032. This presents an exceptional opportunity for a Senior Manager in Customer Lifecycle Marketing to shape our journey and contribute significantly to our growth.
In this role, you will work closely with the Head of Marketing Operations to manage the free and self-serve business portfolio. Your primary objective will be to drive revenue growth, customer activation, expansion, and retention by leading and mentoring a team of lifecycle marketing professionals.
You will design and implement a holistic customer lifecycle marketing strategy to engage and retain Free Tier customers at every stage of their journey. This involves analyzing key performance metrics to identify growth opportunities and mitigate churn & contraction risks.
Key Responsibilities:
* Work with the Head of Marketing Operations to take ownership of paid self-serve business portfolio, focusing on driving revenue growth, activation, customer expansion, and retention.
* Design and implement a customer lifecycle marketing strategy to engage and retain Free Tier customers.
* Analyze key performance metrics to identify growth opportunities and mitigate churn & contraction risks.
* Lead and mentor a team of lifecycle marketing professionals, fostering a culture of innovation and continuous improvement.
* Collaborate cross-functionally with product, engineering, data science, design, and other marketing teams to ensure a seamless and integrated customer experience.
* Utilize customer segmentation and personalization to deliver relevant and timely messaging to our diverse customer base.
* Monitor, analyze, and report on campaign performance, providing actionable insights to senior leadership.
About You:
* 7-10+ years of experience in marketing, focused on customer lifecycle, retention or CRM.
* Proven track record of developing and executing successful lifecycle marketing strategies that have driven significant business results.
* Strong leadership experience, with the ability to manage, mentor, and motivate a team.
* Knowledge of database management architecture and best practices.
* Excellent analytical skills and the ability to interpret data to inform strategic decisions.
* Deep working knowledge of Marketing platforms like Braze and Hubspot, and have used the tools to deploy multi-channel campaigns.
* Deep working knowledge of Analytical tools like Tableau and Amplitude.
* Excellent communication and collaboration skills.
Benefits:
* Equity with high growth potential.
* Flexible working arrangements.
* Access to professional and personal training and development opportunities.
* Hackathons, Workshops, Lunch & Learns.
* We encourage involvement in the community, open source work, attending talks and events, and experimenting with new technologies.
* Wellbeing initiatives such as subsidised fitness programs, EAP services and generous parental leave policy.
* Quarterly celebrations and team events, including the annual Shiplt global offsite.
* Pet-friendly offices.
We're committed to building inclusive teams and cultivating a sense of belonging so our people can bring their whole authentic selves to work each day.