This is a fabulous opportunity for digital marketing all rounder to be part of a creative, friendly, collaborative and high performing team reporting to the Head of Marketing in a hybrid working environment (1 day in the office)
Working with a leading educational content, technology, and services company, you will develop, execute, and analyse engaging digital marketing campaigns for our clients Australian and New Zealand Higher Education division supporting their University and Vocational products.
**Responsibilities**:
Planning and developing digital campaigns using all mediums to drive product adoptions, sales and engagement
Improving existing eCommerce, marketing automation, SEO/SEM, paid media, and marketing analytics.
Using analytics to identify trends and insights; evaluate performance; report and improve results
Maintaining and building new pages and content for their website
Collaborating closely with internal stakeholders
**Skill and Experience**:
Demonstrated experience managing marketing automation platforms, paid media campaigns and social media channels
Able to set up tracking/reporting mechanisms to capture key metrics
Posses analytical, strategic and problem-solving skills with aptitude to translate data analysis into business recommendations
Excellent knowledge of different digital sales and marketing channels
Excellent written and verbal communication skills
Ability to identify trends and anticipate market changes
Degree or diploma in Business or Marketing preferred
Previous experience in a similar digital marketing role, B2B experience preferred
Proven experience managing and optimising an ecommerce website, including SEO and SEM
**Preferred systems**: Eloqua, Salesforce / Marketing Cloud, Marketo, HubSpot or similar marketing automation, website CMS, CRM systems, Google Analytics, Google Ads, SEO, Adobe Campaign, paid media (Facebook, Twitter, LinkedIn)
If you have the skills and experience required, please contact me ASAP.