Product Manager
• Health & wellness (Relocation to Vietnam)
At Elfie, we're not just building a health tracking mobile app. We're changing how people manage their health worldwide. If you're looking for a mission with global reach, real impact, and a team that scales fast and learns even faster, you've just found your next move.
We provide relocation support to Vietnam for expats, and a seat at the table of one of Asia's most exciting mobile health-tech companies.
The Product Manager will lead the design of engaging, science-backed health programs that users love and stick with. From daily wellness routines to disease-specific management plans, Elfie's flexible program ecosystem supports people at every stage of their health journey- turning behavior change into lasting lifestyle habits.
What You'll Get:
* Permanent Global Contract - With a competitive salary
* Private Healthcare - From day one
* Top-Tier Tech Setup - Brand new MacBook + full onboarding kit
* Career Growth Framework - Clear, personalised, and fast-moving
* 14 Days PTO + Public Holidays - Real time off
* Hybrid Working - 3 days in the office per week
* Refreshments - Free Lunch and Dinner every day for you to enjoy
What You'll Do:
Shape Elfie's global mobile health app program strategy — Design and deliver impactful, science-backed wellness and disease management journeys that resonate across diverse regions.
* Research health trends and user needs to inform program design and evolution
* Translate clinical and behavioral science into intuitive, engaging user experiences
* Collaborate with behavior scientists, health experts, and content teams to create habit-forming journeys
* Own the development of program features and experiences from concept to launch and iteration
* Define clear logic and ensure all programs align with clinical standards and mobile app tech capabilities
* Analyze user data and feedback to optimize adherence, satisfaction, and outcomes
* Continuously improve the structure, logic, and content delivery across programs
* Ensure programs adapt to different user segments—from everyday wellness to condition-specific needs
What You'll Need:
* 5+ years of Product Management experience, ideally with internal tooling or platform products.
* 3+ years managing a B2C product at scale, with a monthly active user base of 500,000+
* Proven ability to own product development end-to-end from research to launch and iteration
Domain and behavioral expertise:
* Experience designing for health, wellness, or habit-forming digital products (is a big plus)
* Ability to translate scientific or clinical insights into intuitive, user-friendly experience
* Prior experience in early-stage startups, with comfort navigating fast-paced, high-ambiguity environments
User-centered design and tools:
* Proficient in Figma for wireframing, journey mapping, and collaboration on UI/UX
* Strong grasp of mobile UX best practices, particularly for behavior change and engagement
Data-driven product thinking:
* Skilled in using user data and feedback to inform product decisions and measure impact
* Experience collaborating with cross-functional teams including engineers, designers, and subject matter experts
Communication and collaboration:
* Excellent English communication skills, both written and verbal, for effective work with global stakeholders
* Ability to work independently and coordinate across teams to drive alignment and results
Education:
* Bachelor's degree in a relevant field (e.g., Product, Business, Engineering, or Health Sciences) is a plus
We're a global start-up that is mission-led, and fiercely product-driven. We're building something that improves lives - and we're doing it with a culture of trust, freedom, and high performance.
Elfie is the first completely free, gamified mobile app that rewards users for managing their health. Our goal? To become the world's largest self-reported medical record platform — across all therapeutic areas.
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