Job Overview
This is an exciting opportunity to lead and execute the development and delivery of enterprise-wide email and direct mail marketing strategies that drive customer engagement, retention and operational efficiency.
As a senior manager, you will define, implement and continuously improve lifecycle marketing programs tailored to key audience segments, ensuring every communication is purposeful data driven, and aligned with business objectives.
1. You will oversee the planning, creation and execution of email and direct mail campaigns, newsletters and automated flows.
2. You will collaborate across teams to translate business requirements into functional solutions, ensuring marketing activity supports cross-functional KPIs and meets compliance obligations.
3. Critical to success is a test-and-learn mindset, ensuring journeys are optimised and every interaction delivers impact.
Additionally, you will contribute to martech strategy development, stakeholder engagement, process and governance frameworks across the marketing team.
Key skills required for this role include experience in lifecycle or 1:1 marketing, gained in either creative, media agency or marketing 'client-side' environments.
* Developing and evolving lifecycle communications strategies.
* Tracking performance, managing complex projects and delivering results in risk-aware settings.
* Using CMS and CRM platforms such as Adobe and Salesforce, analytics tools like GA4 or Adobe Omniture.
nbn values an inclusive, flexible and supportive workplace where everyone can feel heard, valued and respected.