THE COMPANY:
Our client is a leading provider of innovative golf technology, specialising in launch monitors and golf simulators that offer highly accurate and reliable data. Their products are designed to help players enhance their performance, whether practising indoors or outdoors. They are currently seeking a part-time Senior Digital Marketing Manager for a contract role.
THE ROLE:
Reporting to the Managing Director and Head of Marketing, key responsibilities will include:
Lead AI-Integrated Digital Strategy
- Develop and execute a digital marketing strategy that incorporates traditional SEO alongside AIO (Artificial Intelligence Optimisation), GEO (Generative Engine Optimisation) and Cloudflare, to enhance visibility in AI-generated content, summaries and voice search.
Own Multi-Channel Lead Generation & Demand Creation
- Collaborate with the Search Agency to manage full-funnel campaigns across Paid Search, Paid Social, and Shopping in order to drive high-quality digital leads and e-commerce sales.
- Utilise Performance Max, Shopping Ads and retargeting to convert lower-funnel intent.
Optimise Conversion & CRM Integration
- Oversee website and landing page performance, ensuring content is optimised for both human users and AI platforms.
- Implement best practices in conversion rate optimisation (CRO).
Track AI & LLM-Influenced Buyer Behaviour
- Monitor how tools such as ChatGPT, Copilot, and Google's AI Overview influence discovery and decision-making.
- Use AI visibility tools and analytics to track brand mentions, zero-click traffic and leads influenced by large language models (LLMs).
Lead Data-Driven Decision Making
- Leverage analytics platforms (Google Analytics and CRM dashboards) to assess campaign performance, attribution and return on investment (ROI).
- Continuously test, learn and refine based on insights.
- Report on KPIs related to lead quality, conversion rates and revenue impact.
YOU:
- The ideal candidate will have a minimum of 5–6 years' digital marketing experience within both B2B and B2C environments.
- Experience in managing external agencies is essential.
- Strong knowledge of paid search, paid social, SEO, Google Analytics and AI-related technologies is required.
If you are available for a part-time contract, have relevant digital marketing experience, and are comfortable working autonomously, we would love to hear from you.
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