Job Description
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Hopscotch Digital is a creative, data-driven marketing agency. We're a small, collaborative team that cares about great design, smart analytics and achieving tangible results.
We're seeking a senior digital specialist to lead SEM and broader performance strategy across diverse clients. You'll own strategy, planning and hands-on execution, partner closely with design and analytics teams, and elevate our standards and outcomes.
Responsibilities
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* Plan and execute best-in-class Google Ads (Search, Shopping, PMax), Meta Ads and Bing campaigns with clear testing roadmaps.
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* Translate business objectives into channel strategies, budgets, forecasts and measurable targets.
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* Develop clean account structures, smart bidding frameworks and useful automations (scripts/rules/alerts).
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* Collaborate with the design team to deliver compelling creative and high-converting landing pages.
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* Establish GA4/GTM tracking and reporting that clients find actionable.
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* Lead quarterly planning and present insights, tests and next steps to clients.
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* Contribute to CRO ideas (copy, forms, funnels) and paid social planning.
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* Enjoy a relaxed, creative office environment in Surfers Paradise, with amenities nearby.
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Required Skills and Qualifications
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5-7+ years of experience in SEM/performance with deep hands-on Google Ads expertise (Search, Shopping, PMax).
Paid social (Meta/TikTok) exposure.
Confident with GA4 and GTM.
Excellent communication and client-facing presentation skills.
Proven ability to take ownership end-to-end and mentor others.
Benefits
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Hybrid work arrangements.
Professional development opportunities.
Weekly team lunches.
Real ownership, senior client exposure and room to grow with a scaling agency.
What Success Looks Like (First 90 Days)
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Account restructuring + testing roadmap live across key clients.
Clean tracking + dashboards & alerts in place.
Clear improvements in CPA/ROAS and documented playbooks for repeatable wins.