Job Opportunity Overview:
A prominent residential property and home-building business seeks a seasoned Marketing Director to spearhead strategic brand, promotional, and sales enablement initiatives across an expansive residential portfolio.
Main Responsibilities:
* Develop and execute comprehensive brand campaigns that drive results
* Ensure cohesive brand expression across all customer touchpoints
* Analyze, report, and optimize campaign performance across digital and offline channels
Promotional Marketing & Collateral:
* Deliver impactful promotional and product-driven campaigns
* Oversee the creation of high-quality marketing collateral across print, digital, and physical environments
* Support sales teams with timely and effective assets
Sales Enablement & Lead Generation:
* Collaborate closely with Sales leaders to drive lead generation and conversion
* Develop campaign activity that directly supports the sales pipeline
* Assist in promotions, launches, events, and local area marketing initiatives
Display Home Program:
* Own and optimize the display home marketing strategy
* Drive traffic, visitation, and appointment generation
* Ensure displays are supported with best-in-class signage, digital, and print assets
Agency & Stakeholder Management:
* Lead relationships with agencies, brief, manage, and evaluate their performance
* Collaborate cross-functionally with Sales, Product, Construction, and Executive teams