Marketing Strategy Lead
This is an exciting opportunity to drive marketing initiatives across both B2B and B2C channels. As a seasoned marketer, you will be responsible for creating and executing full-stack marketing strategies that meet our business objectives.
About the Role:
- Develop and implement effective marketing plans that align with our brand goals
- Run digital campaigns across Meta Business Suite, Instagram, Facebook, TikTok & Klaviyo
- Drive social media, EDMs, and promotions
- Own our marketing calendar and brand storytelling
- Collaborate with cross-functional teams to deliver successful marketing outcomes
Your Background:
- Proven experience in digital marketing tools (Meta Suite, Canva, Capcut, Klaviyo, Shopify, Google Ads etc.)
- Strong content creation and copywriting skills, with a keen eye for design
- Organized, proactive, creative, and results-driven individual
- Experience in FMCG, hospitality, or similar industries preferred
Why Join Us?
- Work in a dynamic team environment with opportunities for growth and development
- Flexible working arrangements (part-time or full-time options)
- The chance to work on exciting marketing projects and campaigns
- A competitive salary range: $60,000 - $75,000 per year
Requirements:
- Hospitality management experience: 1 year (preferred)
- Work authorisation: Australia (preferred)
- Location: In-person role
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