Unlock Your Potential as a Marketing Leader
Are you ready to drive innovation and growth in a fast-paced marketing environment? As a Lifecycle Marketing Manager, you will play a crucial role in shaping the future of American Express through innovative Card Member value and engagement strategies.
**Key Responsibilities:**
* Develop and execute integrated signal-based and personalized marketing strategies across various channels and placements
* Partner with Product and Membership Marketing teams to deliver best-in-class programs and drive business results
* Manage projects to develop new capabilities and enhance back-end systems to improve channel performance
* Track campaign effectiveness and optimize campaigns for improved results
* Lead, develop, and manage a team of digital marketing professionals
* Liaise with external creative agencies to ensure high-quality work and timely delivery of creative assets
**Required Skills and Qualifications:**
* Marketing or business tertiary qualifications
* Digital marketing and campaign management experience
* Superior project management skills, including time management and campaign coordination
* Strong analytical, creative, and problem-solving skills
* Excellent communication and stakeholder management skills
* Ability to drive results and innovation in a dynamic environment
**Benefits:**
* Competitive base salaries
* Bonus incentives
* Comprehensive medical, dental, vision, life insurance, and disability benefits
* Flexible working arrangements
* Generous paid parental leave policies
* Free access to wellness centers and counseling support
* Opportunities for career development and training