About the RoleAs Artist Marketing Director, you'll be part of the UMC team, responsible for ideating compelling marketing campaigns and leading projects for our Domestic Catalogue roster (that's all UMA signed music released more than two years ago – plus our Distribution Labels).
You'll work closely with artists and their managers to build long-term creative digital plans, using audience insights to spark rediscovery and grow platform share over time.
This role will work closely with some Aussie icons, as well as a number of other domestic artists that form part of our rich roster.
The department develops strategies across audio, video, marketing, social, streaming, physical and product development to continually grow listenership for our Catalogue.
You'll be responsible for the planning and execution of our priority artist listener growth plans across our Domestic artists, engaging new audiences across key marketing channels & partnerships to drive fan growth as well as retain and engage existing audiences.What you'll doLead, plan and execute stand-out fan growth campaigns for Universal Music's Domestic Catalogue, Distribution Labels and ArtistsWork side-by-side with the GM – Marketing UMC and GM: UMC, as well as a wide range of cross-functional teamsStrategically align with international label teams, streaming partnerships, media & audience, planning & insight, and business developmentDeliver long-term audience growth and engagement plans, making sure our marketing activity is fully integratedSpot and jump on engagement opportunities—think tours, viral moments, anniversaries, new releases, synchs, moods and other rediscovery triggersSet best practice for platform optimisation to help build bigger, more engaged audiences for our focus artistsAbout you:A deep passion for music, and an understanding of the music businessA versatile marketer that has played a role in shaping culture and strategy (preferably within the music/entertainment industry)+10 years in a similar roleExperience mentoring and coaching junior members within a teamExceptional communicator and superior relationship building skillsDeadline and detail orientedThought leader with a strategic mindsetDegree qualification required (Marketing/Business/Arts)About us:Career opportunities – unique and rare opportunity to elevate your career in a supportive, motivated and ambitious teamThe opportunity to join the WORLDS leading music companyAll the perks of working within the music industry (did someone say live music?)X 2 'U-Days' per calendar year to spend however you like
Strengths based learning and development opportunitiesMuch more....
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