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Senior public relations lead

Sydney
beBeePublicRelations
Posted: 16 August
Offer description

Job Opportunity:

We are seeking a seasoned professional to lead our Public Relations efforts in Asia Pacific and beyond.

* The ideal candidate will shape and define our PR strategy, manage agency teams, and develop scalable content to elevate visibility.

About the Role:

* Manage and develop direct reports, providing regular feedback and coaching to help them achieve their goals.
* Lead multi-market agency teams to deliver measurable consumer content.
* Ideate and create content to keep us in the news, leveraging data, product, campaign, and corporate news.
* Stay up-to-date on breaking news, trends, and editorial opportunities, spotting stories that align with our narrative.
* Develop creative media relations strategies while being analytical and measurement-driven.
* Provide input for global team drafting pitches, media briefings, Q&As, and generating campaign ideas.
* Respond to global media enquiries and maintain our press office.
* Counsel stakeholders throughout our organization who require PR support.

Requirements:

* Creative thinking and a collaborative attitude.
* 8+ years of experience in public relations, with 3+ years managing teams or direct reports.
* Strong storytelling experience for consumer, corporate, and B2B audiences.
* Demonstrable experience in integrated PR approaches (content, social media, influencers, media partnerships).
* Strong media contacts, sound knowledge of influencers and non-traditional channels.
* Great English writing, editing, and proof-reading skills.
* Crisis and issues management experience would be beneficial.
* Quick thinking and ability to spot trends and exploit opportunities.
* Project management capabilities and experience in managing creative and production resources.
* Experience working within a matrix organization structure, across multiple markets, and influencing different internal and external stakeholders.
* Ability to measure quality/impact of content for future improvement.

What We Offer:

* A dynamic work environment.
* Opportunities for career growth and development.

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