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Hospitality marketing director

Melbourne
beBeeLeadership
Marketing Executive
Posted: 5 October
Offer description

Imagine a role where you can leverage your marketing expertise to elevate customer experiences and drive business growth across various hospitality venues.

The Role

This leadership position involves overseeing the development, execution, and management of strategic marketing initiatives for a portfolio of hospitality businesses, encompassing bars, dining establishments, retail spaces, event sales, and nightclubs.

Your key responsibilities will include driving annual integrated marketing plans, crafting compelling brand stories, and leading cross-functional teams to deliver comprehensive campaigns that align with each brand's unique value proposition.

Key Responsibilities:

* Collaborating with business units to achieve revenue and profitability targets.
* Designing and implementing marketing strategies that enhance the overall customer experience.
* Utilizing customer segmentation and data analytics to identify growth opportunities and inform acquisition, retention, and engagement strategies.
* Fostering innovative brand propositions through storytelling, creative problem-solving, and data-driven insights.
* Overseeing major campaigns that amplify the brand and elevate customer satisfaction.
* Providing strategic guidance to marketing teams and ensuring alignment with broader business objectives.

About You

A seasoned marketing professional with a passion for delivering results-driven solutions in the hospitality industry. Your ability to balance creativity with data-driven decision-making, combined with strong leadership skills, makes you an ideal candidate for this role.

To succeed, you should have:

* Proven track record of developing and executing successful marketing strategies that drive business outcomes.
* Strong leadership capabilities and experience managing high-performing teams.
* Expertise in campaign planning, brand management, and customer segmentation.
* Excellent communication and stakeholder engagement skills.
* A Bachelor's degree in Marketing or a related field.

We celebrate individuality and diversity, welcoming unique perspectives and ideas from people of different backgrounds and experiences.

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