Job Overview
This is a Digital PR Specialist position, responsible for crafting compelling content and executing strategic campaigns to enhance online presence.
* Act as primary point of contact for clients regarding PR activities with clear communication.
* Lead ideation sessions to generate compelling ideas and pitches for journalists.
* Create and distribute press releases to secure high-quality links.
* Build and maintain relationships with media contacts, including journalists, bloggers, influencers.
* Monitor media coverage and track campaign performance using analytics tools.
* Collaborate with SEO teams to ensure cohesive messaging.
* Stay updated on industry trends and best practices in digital PR.
* Generate and present reports on PR activities, metrics, and outcomes to stakeholders.
Qualifications:
* 1-2 years experience in digital PR at an agency or related role.
* Understanding of SEO and social media and how they relate to digital PR.
* Strong writing and content creation skills with attention to detail.
* Excellent interpersonal and communication skills for media relationships.
* Proficiency with social media platforms and tools.
* Experience with media pitching, monitoring, and analytics tools.
* Creative thinking and problem-solving abilities.
* Ability to work collaboratively in a fast-paced environment.
* Strong organisational and project management skills.