Job Title
Agoda is seeking a Senior Public Relations Manager to join our team in Bangkok, Thailand. This role will be responsible for managing and developing the company's public relations strategy across Asia Pacific and beyond.
* This role will be based in Bangkok, Thailand and will be reporting to the Director of Communications.
* As a Senior Public Relations Manager, you will shape and define the PR strategy to elevate Agoda's visibility in markets across Asia Pacific and beyond.
Key responsibilities include:
* Developing and implementing a comprehensive public relations strategy to enhance Agoda's reputation and visibility in Asia Pacific and beyond.
* Managing and developing two direct reports, providing regular feedback, coaching, and support to help them achieve their goals.
* Managing multi-market agency teams to deliver measurable consumer content.
* Ideating scalable content to keep Agoda in the news leveraging a combination of data, product, campaign, and corporate news.
* Keeping a finger on the pulse of breaking news, spotting trends, and other editorial/content opportunities for Agoda, what makes the news, and how to create that narrative.
* Problem-solving to develop creative media relations strategies, while also being analytical and measurement-driven.
* Providing input for the Agoda global team drafting pitches, media briefings, Q&As as well as generating campaign ideas.
* Responding to global media enquiries and maintaining the Agoda press office.
* Managing and counseling stakeholders throughout Agoda who require PR support.
The ideal candidate will have:
* 8+ years of experience in public relations in traditional and digital teams, advantageous, ideally in both an agency and in-house setting.
* Strong story-telling experience to consumer, corporate, and B2B audiences.
* Demonstrable experience of an integrated approach to PR (content, social media, influencers, media partnership, etc.).
* Strong media contacts; sound knowledge of influencers and non-traditional channels.
* Great English writing, editing, and proof-reading skills.
* Crisis and issues management experience would be beneficial.
* Quick thinking and ability to spot trends and exploit opportunities to respond quickly to social sentiment.
* Project management capabilities and experience in managing creative and production resources.
* Experience in working within a matrix organization structure, across multiple markets, and influencing different internal and external stakeholders.
* Experience of managing and optimizing budgets.
* Ability to measure quality/impact of content for future improvement.
Join our diverse and innovative team in Bangkok, Thailand, where you will have the opportunity to work with talented professionals from around the world. We offer a competitive salary and benefits package, as well as opportunities for career growth and professional development.
Responsibilities:
- Develop and implement a comprehensive public relations strategy to enhance Agoda's reputation and visibility in Asia Pacific and beyond.
- Manage and develop two direct reports, providing regular feedback, coaching, and support to help them achieve their goals.
- Manage multi-market agency teams to deliver measurable consumer content.
- Ideate scalable content to keep Agoda in the news leveraging a combination of data, product, campaign, and corporate news.
- Keep a finger on the pulse of breaking news, spotting trends, and other editorial/content opportunities for Agoda, what makes the news, and how to create that narrative.
- Problem-solve to develop creative media relations strategies, while also being analytical and measurement-driven.
- Provide input for the Agoda global team drafting pitches, media briefings, Q&As as well as generating campaign ideas.
- Respond to global media enquiries and maintain the Agoda press office.
- Manage and counsel stakeholders throughout Agoda who require PR support.
Requirements:
- 8+ years of experience in public relations in traditional and digital teams, advantageous, ideally in both an agency and in-house setting.
- Strong story-telling experience to consumer, corporate, and B2B audiences.
- Demonstrable experience of an integrated approach to PR (content, social media, influencers, media partnership, etc.).
- Strong media contacts; sound knowledge of influencers and non-traditional channels.
- Great English writing, editing, and proof-reading skills.
- Crisis and issues management experience would be beneficial.
- Quick thinking and ability to spot trends and exploit opportunities to respond quickly to social sentiment.
- Project management capabilities and experience in managing creative and production resources.
- Experience in working within a matrix organization structure, across multiple markets, and influencing different internal and external stakeholders.
- Experience of managing and optimizing budgets.
- Ability to measure quality/impact of content for future improvement.
Benefits:
We offer a competitive salary and benefits package, as well as opportunities for career growth and professional development.
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