About Clear Company
We are a leading organization in the health and wellbeing space, focused on promoting sustainable living and enhancing everyday wellness through trusted and innovative products.
Our home and garden range includes solutions designed to empower individuals to grow their own food or flowers and enjoy the benefits of nature in their own homes.
Job Description
Key Responsibilities
1. Brand Strategy & Creative Direction
o Lead the development and execution of brand strategies that enhance positioning, drive customer loyalty, and engage both new and existing consumers.
o Oversee the creation of creative assets, ensuring alignment with the brand's purpose, vision, and voice.
o Foster brand awareness and advocacy through media, partnerships, and public engagement.
2. E-Commerce Strategy & Growth
o Define and execute the e-commerce strategy to drive revenue, profitability, and customer retention.
o Take full financial ownership, ensuring revenue, margins, and costs align with business targets.
o Expand digital sales channels, including direct-to-consumer websites, marketplaces, and mobile platforms.
3. Digital Marketing Leadership
o Develop and oversee digital marketing strategies across SEO, PPC, email, affiliates, display ads, and social media.
o Align online brand positioning with digital touchpoints, including influencers and paid media campaigns.
o Leverage data-driven customer segmentation to drive targeted campaigns and enhance customer journeys.
o Integrate digital and offline channels for a seamless omnichannel experience.
4. User Experience & Customer Journey Optimisation
o Ensure website and mobile platforms are optimised for speed, UX/UI, and functionality to improve key metrics such as conversion rates and average order value.
o Implement personalisation strategies to enhance customer engagement and drive higher conversion.
o Continuously refine customer journeys through data insights and feedback to remove friction points.
5. Technology & Platform Management
o Work with IT teams to integrate e-commerce platforms with business systems.
o Stay ahead of emerging e-commerce technologies and assess their impact.
6. Marketplace Strategy
o Manage third-party marketplaces, optimising product listings, pricing, and promotions.
o Ensure compliance with marketplace regulations and maintain key partnerships to maximise profitability.
7. Operations & Fulfilment
o Collaborate with operations and logistics teams to streamline order fulfilment, warehousing, and inventory management.
o Lead efforts to optimise last-mile delivery, improving speed, cost efficiency, and transparency.
8. Data Analytics & Performance Monitoring
o Use analytics tools to track key KPIs, including revenue, traffic, conversion rates, CLV, CAC, and ROAS.
o Provide data-driven reports to the executive team, with insights and recommendations.
o Implement A/B testing and experimentation strategies to optimise site performance and marketing campaigns.
9. Leadership & Team Management
o Build and develop the e-commerce team, fostering a data-driven and high-performance culture.
o Work cross-functionally with marketing, operations, IT, and customer service to ensure business alignment.
o Manage external vendors and agencies to ensure optimal performance and ROI.
The Successful Applicant
Qualifications & Skills
* Proven track record in scaling e-commerce businesses to multi-million-dollar revenue levels.
* Experienced brand builder with a demonstrated ability to drive customer engagement.
* Expertise in digital marketing, online sales strategies, UX/UI, and platform management.
* Strong understanding of P&L management and financial oversight for e-commerce.
* Deep knowledge of e-commerce analytics, data insights, and performance metrics.
* Experience with global e-commerce expansion.
* Familiarity with omnichannel strategies and retail integration.
* Ability to be agile and adjust plans quickly to maximise revenue and profit.
What's on Offer
* Leadership Opportunity - Take ownership of the e-commerce and brand strategy for a well-established and growing business.
* Innovation & Growth - Drive digital transformation, optimise customer experiences, and expand online revenue.
* Impact & Autonomy - Work closely with senior leadership to shape the future of the brand.
* Collaborative Culture - Join a passionate team in a supportive and innovative environment.
* Work-Life Balance - Flexibility and a role that blends strategic leadership with hands-on execution.