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About Keystart
Keystart is a progressive, innovative, purpose-driven organisation that delivers real social impact by making the dream of an affordable home a reality for more people. We’re proud of our workplace culture, and we prioritise the wellbeing and job satisfaction of our people.
We acknowledge and understand the importance of disconnecting from work and believe that our employees have the right to enjoy time off without non-essential work-related interruptions.
About the role
Reporting to the Marketing Manager, the Digital Marketing Specialist role is a permanent full-time opportunity, Monday to Friday, based out of our Subiaco office. We offer flexible work arrangements, with up to two work-from-home days each week.
This role is for a digital marketer with demonstrated experience in driving brand and acquisition strategies, while optimising paid media spend. This is a strategic and hands-on role, with responsibility to implement end-to-end digital marketing strategy, including implementation, optimisation, tracking and performance reporting across multi-channel campaigns.
Develop digital marketing strategy: drive and manage digital marketing strategy that reflects the business’ goals across owned and paid channels, including Meta Ads Manager and Google Ads. All paid digital campaign activity is managed inhouse.
SEO strategy and content creation: Develop and manage SEO strategy to optimise paid media strategy and build out SEO in partnership with an external website partner. Collaborate with team to develop content to optimise SEO.
Data and performance analysis of digital marketing activities using Google Analytics, Google Ads and Meta Ads Manager; and the creation and maintenance of dashboards, real time and ad hoc reporting as required. Establishing a measurement framework with analysis of key metrics to identify trends and opportunities.
You’ll have a passion for mapping and understanding data flows between systems and across technologies.
Social media strategy: generate and manage organic social media strategy, content and calendar, to support campaign activity, maximise engagement and align with business objectives.
About You
A marketing qualification or similar, with a minimum of five years’ experience working in a similar role in agency or client side.
High level of experience in SEO strategy and tools, including best practice SEO within content management systems (CMS). Experience with Sitefinity CMS would be desirable.
High level of experience with Google Analytics and Looker Studio (or similar).
Certifications in Google Ads and Meta for Business would be desirable as would SEO certification or similar.
Strong analytics skills and a data driven mindset.
Experience interpreting concepts and briefs for various channels.
Some benefits of working at Keystart
Flexible leave policy including volunteering and wellbeing leave
Social Club
Salary Sacrifice options
EAP with relationships Australia
Discounts through community partnerships
Corporate Private health rates
Local business offers exclusive to Keystart
Modern open office space in heart of Subiaco close to public transport
Curious? Like to do things a bit different? Us too!
If this role sounds like you, and you are excited about the prospect of working for an organisation where you can really make an impact, then great! This role is a real opportunity to become part of a team that excels in delivering exceptional customer outcomes, continuously strives for improvement and has fun doing so.
Here at Keystart we celebrate and support inclusion, diversity, and engagement. We pride ourselves on our diverse workforce, valuing different perspectives and unique ways of thinking that drive our growth, collaboration, innovation and scalability.
Keystart always welcomes people from all backgrounds and encourage diversity of age, faith, ability, gender, sexuality and culture, including Aboriginal and Torres Strait Islander peoples. We are proud of our culturally, safe, diverse and inclusive team.
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- How many years/' experience do you have as a Digital Marketing Specialist?
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