Overview
Bend-tech Group is seeking a reliable and detail-focused Key Account Manager to join our Grizzly Safety Products Division - a new and growing division with exceptional growth potential.
The Role
Protect and grow revenue across the Grizzly Workshop Gear portfolio. Primary focus: A-grade and selected B-grade mining and heavy industry customers. This is a disciplined account management role — success comes from strong follow-up, pipeline ownership, and increasing share of spend across existing accounts.
The role includes an internal sales component (quoting, enquiry management) and a business development element focused on identifying new opportunities in adjacent industrial sectors and geographies. As distribution channels come online, this role will also track and support distributor channel revenue alongside direct sales.
Bend-tech is a humble but fast paced team of innovative problem solvers who are rapidly growing in all the industries we service. We design, engineer and manufacture in-house, proudly Australian Made. If you are looking to be challenged and be a part of an organisation that supports and nurtures its' teams, then we want you on board.
We are heavily embedded in the Resource industry but diversified into Manufacturing, Rail, Government, Maritime and Defence. This enables our problem-solving capabilities to consistently shine. The solutions we produce are some of the best in the world. Check out the role description below and let us know if you think our organisation fits, we can't wait to hear from you!
As our motto suggests, we see ourselves as 'bigger than business.' As a 40-year-old, third generation, family run business, our people are our greatest asset.
Our Values
* Humility
* Kindness
* Commitment
* Teamwork
Key Responsibilities
Commercial Execution
* Responsive quoting with strong follow-up discipline — owning opportunities through to close
* Tenacious conversion of inbound and outbound opportunities, including digital leads from grizzlyworkshopgear.com as the website comes online
* Managing repeat and multi-location customers with consistency and reliability
* Maintaining sales momentum when technical or site-based team members are unavailable
* Working to clear KPIs: follow-up cadence, conversion rate, pipeline hygiene, revenue targets
Account Management & Growth
* Manage and develop existing customer portfolio — growth targets aligned to divisional VCP
* Increase share of wallet within A-grade and selected B-grade accounts
* Identify and pursue new opportunities outside mining in adjacent industrial sectors (manufacturing, rail, government, maritime, defence) and geographies (NSW/QLD pipeline)
* Support east coast market development through targeted outreach aligned to the 2026 marketing plan
Distribution Channel Support
* Track distributor channel revenue from activation (target: 5–10% of FY2026 total revenue through distribution)
* Support distributor onboarding and activation alongside the Divisional Lead, ensuring Grizzly is presented consistently across all partner portals and catalogues
* Monitor channel overlap — existing direct accounts stay direct; new accounts route to best channel
* Understand price parity and MAP policy to ensure channel co-existence without conflict
Stakeholder Engagement
* Confidently engage with operational stakeholders (workshop managers, supervisors, business owners) — not just procurement
* Provide technical consulting to external stakeholders, promoting the Grizzly value proposition
* Understand and articulate the differentiation between the Grizzly and Bend-tech brands in all sales activity
Marketing & Sales Alignment
* Participate in monthly sales-marketing reviews, providing objection data, deal velocity insights, and customer feedback
* Contribute to case study development (target: 4+ per year) by identifying customer stories and facilitating access
* Provide field intelligence to guide content, campaign targeting, and product positioning
Market Intelligence
* Monitor market and industry trends to identify commercial opportunities
* Feed insights back to guide internal product and sales strategy
Qualify opportunities — know who the target customers are, and who they aren't.
About You
You'll thrive in this role if you are driven and confident, balanced with discipline and follow-through.
* Hunger and urgency — follows up because deals don't close themselves
* Structured, organised, and reliable — customers never feel dropped
* Commercially minded — prioritises high-ROI accounts and deals
* Comfortable deprioritising low-value or misaligned opportunities
* Demonstrated basic technical aptitude — can engage credibly with operational stakeholders
* Takes personal ownership of outcomes and is comfortable being measured
* Takes pride in running a clean, accurate pipeline
Essential
* Previous experience in a key account, channel partner, or similar account management role with demonstrated ability to grow existing accounts
* Proven track record managing and growing B2B partnerships within industrial, mining, or heavy industry sectors
* Strong quoting, pipeline management, and CRM discipline
* Confidence engaging operational decision-makers (not just procurement contacts)
* Demonstrated ability to work to KPIs and be held accountable to commercial targets
* Understanding of multi-channel sales environments where direct and distribution co-exist
Desirable
* Experience with engineered or technical products (workshop equipment, safety systems, industrial tooling)
* Familiarity with mining site protocols, inductions, and remote deployment logistics
* Experience selling across multiple sectors (manufacturing, rail, government, defence)
* Exposure to distributor onboarding, MAP policy, or channel management
* Familiarity with national distribution networks (Blackwoods, ATOM, Heatleys or similar)
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