Job Description
We are seeking a proactive and strategic marketing professional with strong leadership skills and expertise in digital marketing, marketing automation platforms and CRM systems. Your ability to deliver data-driven strategies, manage diverse projects and collaborate with internal stakeholders will ensure success in this role.
The Global Brand and Marketing Directorate is responsible for leading the marketing, communication and brand strategy, including student recruitment campaigns, market research, and engagement with key influencers and prospective students.
As a key leader within the Marketing Automation and Nurture team, you will play a pivotal role in shaping the approach to prospective student engagement and conversion. You will design and implement targeted marketing automation campaigns, manage audience segmentation and lead nurturing programs, and oversee content development for email and digital channels.
Required Skills and Qualifications
* Proven experience in developing and delivering inbound marketing and lead nurturing strategies across digital and traditional channels.
* Strong leadership skills with demonstrated experience in managing and motivating staff across dispersed locations.
* Expertise in using marketing automation platforms (e.g. Marketo), CRM systems (e.g. Sugar CRM) and content management systems.
* Ability to analyse marketing and recruitment data to provide insights and drive strategy, campaign optimisation and decision-making.
* Excellent communication and stakeholder engagement skills, with experience in content planning, creation and distribution across multiple platforms.
Benefits
You will join a dynamic team committed to enhancing student recruitment outcomes and making a positive impact on the University's growth. At our organisation, you will be part of an unbreakable belief that quality education, training and research should be available to everyone – regardless of background, location or life circumstances.
Others
This is a mid-senior level, full-time position in the marketing function, with higher education as the industry sector. The job requires strong leadership skills and expertise in digital marketing, marketing automation platforms and CRM systems. If you have a proven track record in developing and delivering successful marketing campaigns, we encourage you to apply for this exciting opportunity.