Can you speak to clients as confidently as you speak to Google?
Do you enjoy turning data into clear strategy and measurable growth?
Online Path is a fast-growing digital agency looking for an
SEO Specialist
who is equal parts strategist, problem-solver and communicator. This role is for someone who understands that SEO is not about chasing rankings — it's about delivering commercial outcomes.
About the role
You'll be responsible for owning SEO strategy and delivery across multiple clients, working closely with both our internal team and clients to drive sustainable, high-quality organic growth.
This is a hands-on role suited to someone who enjoys thinking strategically, staying ahead of industry change, and clearly explaining
why
something matters — not just
what
to do.
If you:
* Love using data and analytics to shape strategy and decision-making
* Can create and execute SEO strategies aligned to real business goals
* Are comfortable leading client conversations and presenting insights
* Keep up to date with changing SEO best practices and Google updates
* Thrive on accountability, results and continuous improvement
* Have strong written and verbal communication skills (in English)
* Have a sharp eye for detail and quality
Then we'd love to hear from you.
The role includes:
* Managing multiple SEO campaigns end-to-end, from strategy to reporting
* Keyword research, competitor analysis and content planning
* On-page optimisation and technical SEO recommendations
* Analysing performance and identifying opportunities for growth
* Maintaining reporting dashboards and presenting insights clearly
* Working closely with clients, developers and content teams
* Assisting with SEO strategy in proposals and pitches
Experience wanted:
* 2+ years' experience in SEO, ideally in an agency environment
* Proven experience delivering successful SEO outcomes across industries
* Strong knowledge of Google Analytics, GA4, Google Tag Manager and Search Console
* Experience using tools such as Ahrefs, SEMrush and Screaming Frog
* Working knowledge of CMS platforms such as WordPress, Shopify or Craft
* Ability to manage multiple priorities while maintaining quality
Other desirable experience:
* Local SEO and conversion-focused optimisation
* Copywriting or content optimisation
* CRO or working alongside paid media campaigns
What we offer:
* A fun, flexible and supportive workplace based in Unley
* A positive, values-driven culture where results matter
* An environment where ideas and initiative are encouraged
* Mentoring, coaching and ongoing professional development
Please include a cover letter with your application explaining why you're the right fit for the SEO Specialist role at Online Path.
This position is on-site and requires the successful applicant to be based in Adelaide. If you are planning to relocate, please note this in your application.
We look forward to hearing from you.