Enrich Your Everyday
Vinarchy. Redefining Wine. Elevating Hospitality.
Vinarchy is redefining what wine and fine dining can be. Through a portfolio of globally celebrated brands crafted across Australia, New Zealand, Spain, Italy, South Africa, Chile and the United States, we bring together innovation, creativity and world‐class craftsmanship to deliver exceptional experiences—both in the glass and at every guest interaction. Ambitious, imaginative and forward‐looking, Vinarchy challenges industry conventions to lead, shape and grow the future of wine.
About this Opportunity
Our Brand Homes are central to bringing our premium brands to life, delivering world‐class experiences that build advocacy, loyalty and long‐term value.
We are seeking a Brand Home Manager – St Hugo + Grant Burge to lead our flagship Hugo+Burge Brand Home in the Barossa. This is a senior leadership role within our Brand Homes business, accountable for the strategic, commercial and operational performance of one of Vinarchy's most important consumer destinations.
About the Role
Reporting to the Precinct Manager – Barossa, the Brand Home Manager has full accountability for the end‐to‐end performance of the St Hugo + Grant Burge Brand Home, leading both Front of House and Back of House (Kitchen) operations.
The role delivers a premium wine and dining experience aligned to the heritage, quality and positioning of both brands, while driving strong commercial outcomes and setting the benchmark for excellence across the Brand Home portfolio.
Key Responsibilities Include
Commercial & Financial Leadership
* Full ownership of the Hugo‐Burge P&L, delivering revenue, margin and profit targets
* Lead annual budgets, forecasts and trading plans
* Accountability for key financial KPIs including revenue, conversion, average transaction value, cost of goods, payroll, SG&A and profitability
* Identify commercial opportunities and risks, driving continuous improvement
Operational Leadership
* Lead strategies to increase conversion from tasting to purchase and grow spend per visitor
* Ensure robust stock management, inventory control and POS governance
* Maintain compliance with HSE, audit and regulatory requirements, embedding a strong safety and accountability culture
Brand Experience & Leadership
* Act as brand custodian for St Hugo and Grant Burge across all consumer touchpoints
* Build, lead and inspire a high‐performing, engaged team through clear coaching, performance management and succession planning
* Partner with Marketing, Tourism and Commercial teams to activate brand strategy
* Lead VIP, trade and media hosting as a senior brand ambassador
* Capture customer data and drive member acquisition aligned to the Distinction Wines strategy
Kitchen & Dining
* Provide strategic leadership of the kitchen and dining offer with the Executive Chef
* Review performance against KPIs, guest feedback and quality standards
* Ensure food and wine offerings remain contemporary, premium and wine‐led
* Maintain and grow food, wine and service ratings, positioning Hugo‐Burge as a leading Barossa destination
Additional Requirements
* Availability to work across a 7‐day roster, including evenings and events
* Ability to cover the Precinct Manager role during planned or unplanned absences
* Occasional domestic travel and out‐of‐hours work as required
Experience and Capability
To be successful in this role, you will bring:
* Proven senior leadership experience in premium hospitality, wine tourism or luxury brand environments
* Strong commercial acumen with demonstrated P&L ownership and delivery of revenue and profit targets
* Experience leading large, multi‐disciplinary teams across FOH, BOH and operations
* Deep understanding of premium service standards, guest experience and brand storytelling
* Strong capability in conversion, visitation, member growth and customer lifetime value
* Confidence partnering cross‐functionally with Marketing, Commercial and Tourism teams
* Experience hosting VIPs, trade and media at a senior level
* A passion for wine, food and premium brand experiences
Behaviours
At Vinarchy, how we work matters. In this role, you will demonstrate:
* Ownership and accountability for results, standards and team performance
* A strong customer‐first mindset, delivering premium experiences
* Inspirational leadership that builds capability and future leaders
* Commercial curiosity and continuous improvement
* Collaboration across teams and functions
* Alignment to Vinarchy values: Grow Together, Integrity in Every Drop, Own Our Impact, Simplify to Amplify
Why Join Us?
Vinarchy is a home for passionate people to do their very best work. We believe in empowering our people and celebrating success. We offer a competitive rewards package and the opportunity to work with a world‐class team.
You'll also have access to:
* Staff wine allowance and access to unique wine specials
* Paid Parental Leave
* Access to an extensive online learning library
* Employee Assistance Program
* Exclusive employee discounts with national retailers
APPLY TODAY!
At Vinarchy, we are dedicated to building a diverse, dynamic and inclusive culture and are proud to be an equal opportunity employer.
Prospective candidates will be required to provide proof of legal work rights and may be required to undertake relevant, role‐appropriate pre‐employment screening. If you require any reasonable adjustments to participate in the recruitment process at any stage, please let us know.
Our Company Values
* Grow Together
* Integrity In Every Drop
* Own Your Impact
* Simplify To Amplify