Company Description
We are Australia's leading youth media group and the home of the world's most revolutionary digital media brands.
We bring young Aussies the stories they want across all of their interests - from culture to tech, business to gaming, fashion to entertainment, politics to lifestyle.
And we create innovative solutions for clients that they won't get anywhere else.
**Job Description**:
**Pedestrian Group** is on the hunt for a **SEO Manager** to join our Audience Growth team. This position will take point on all things search across our seven award-winning websites: PEDESTRIAN.TV, VICE Australia, Refinery29 Australia, Lifehacker Australia, Gizmodo Australia, Kotaku Australia and The Chainsaw.
**The SEO Manager will be required to**:
- Work with our Heads of Editorial, Editors and Reporters to further entrench SEO best practices into their team's everyday workflow.
- Build and oversee coverage plans for key Editorial events.
- Perform keyword research to identify new traffic opportunities for each of our sites.
- Identify existing content that can be updated to drive more traffic.
- Ensure published content snaps up a high rank, matches intent, and gets traffic.
- Stay on top of content decay by monitoring traffic and rankings.
- Build, manage and further enhance Editorial reporting products.
- Provide real-time optimisation recommendations to Editorial to maximise traffic in breaking news scenarios.
- Proactively find and recommend effective SEO solutions.
This is a full-time position, and will ideally be based out of Pedestrian Group's offices in either Sydney or Melbourne but applicants from other states are welcome to apply!
**Qualifications**:
**This position calls for someone with**:
- Experience in researching keywords and user search behaviour that leads to insights for content creation (experience in media/publishing a plus).
- A foundational understanding of technical SEO.
- Strong experience with website, SEO and analytics tools (e.g. Google Search Console, Google Analytics, SEMrush, Screaming Frog, Supermetrics).
- Basic experience with Content Management Systems such as WordPress
- Top-notch spreadsheet skills (Google Sheets, Excel).
- Bonus points for data visualisation skills (E.g. Google Data Studio, Power BI).
- Demonstrated copywriting and written communication skills.
- Strong stakeholder management skills.
- Demonstrated experience in creating and executing SEO content strategies that increase organic traffic.
- Data analysis skills to consistently review content performance, traffic and rankings.
- Experience or exposure to Newsroom SEO/an understanding of Top Stories, News and Discover would be phenomenal but definitely not a hard requirement for this role.
Additional Information
**Benefits**:
As a Pedestrian Group employee, you will enjoy perks like company events, wellness programs, career development courses, and work-life balance. But most importantly, you'll work alongside inspiring colleagues who will encourage you to be your best self.
- Wellness - Our company's Culture Club organises monthly massages, and provides mental health support to all staff.
- Health & Fitness - Our Good Sports company initiative gives staff the opportunity to sign up for a seasonal sport of their choosing. Whether that be Netball, Basketball, Dodgeball or even Axe Throwing, it's up to you!
- Charity & Fundraising - Pay It Forward is Pedestrian Group's charity and community program, where we use our unique set of skills to help raise funds and awareness for issues affecting Aussie youth.
- Career Development - We provide our staff opportunities for personal and professional growth. Be that through our monthly guest speaker series PEDTALKS, online learning platforms, or in-person workshops.
- Social Events and Team Bonding - Pedestrian Group offers a variety of opportunities to bond with the team, from team lunches, team activities, company-wide summits or just an ordinary BBQ with a DJ and a cheeky marg station. We work hard & party harder!
**We believe in being Hungry, Fearless & Real**
**Our Commitment to Diversity and Inclusion**:
**Disclaimer**:We do not accept unsolicited agency resumes and are not responsible for any fees related to unsolicited resumes.
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