Good Drinks Australia is one of the country's largest independent craft beverage businesses, home to iconic brands like Gage Roads Brew Co and Matso's. We're passionate about redefining the beer and alcoholic drinks landscape through quality, innovation, and exceptional customer experiences.
Join a workplace where vibrant culture meets iconic brands. Whether you're drawn to brewing, hospitality, or brand strategy, Good Drinks offers a dynamic environment where your potential is nurtured and your passion finds purpose. Be part of a community shaping the future of Australia's craft beverage industry.
About the Role
We're looking for a Trade Marketing Manager to help our brands win at the point of purchase. Working closely with off‐premise customers, banner groups, and our internal marketing and sales teams, you'll turn channel and shopper insights into activations and commercial plans that drive real rate‐of‐sale growth, keeping marketing and sales aligned every step of the way.
What you'll do
* Develop and execute insight‐driven shopper marketing plans and retail activations in line with our annual Playbook and NPD Calendar
* Translate shopper, channel, and consumption insights into actionable category plans and quarterly sell stories for field and KAM teams
* Develop and maintain POS, promotional collateral, and visibility tools — on‐brand and ABAC‐compliant
* Drive communication and engagement with key trade customers to build stakeholder support and grow their business alongside ours
* Lead internal communications including monthly sales and marketing activity updates and support coordination of cycle sales briefings
* Lead flawless NPD commercialisation and category activation for new launches
* Co‐manage the shopper and sales support budget across your projects and channel
What you bring
* 5+ years in shopper, trade, or customer marketing
* Hospitality, on‐premise, or sales rep experience is an advantage
* Strong ability to turn data and insights into clear commercial recommendations
* Confident communicator with strong written and verbal skills
* Sharp project management and time management skills
* Collaborative by nature, with the ability to work autonomously under pressure
Who you are
Detail‐oriented and organised, with a genuine passion for brands and the people who sell them. You're comfortable juggling competing priorities, honest in your communication, and energised by seeing a well‐executed plan deliver results.
What we offer
We offer an attractive remuneration package, negotiable subject to experience.
Interested? Apply now and tell us why you'd be a great fit.
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