We’re looking for a media-savvy Social Media Content Creator to join our team. You’ll be a key part of our brand storytelling, working within the Social Media Team and broader content team to ideate, produce, and feature in engaging short-form video content for TikTok and Instagram Reels.
This role drives ABI’s short-form video presence, creating elevated, engaging content that reflects our brand and resonates with a design-led audience. It requires confidence on-camera delivery, sharp creative instincts, and close cross-functional collaboration.
What you will be doing
* Plan, produce, and deliver high-quality short-form video content for TikTok and Instagram that reflects ABI’s brand values and aesthetic.
* Collaborate with the social media team to shape content strategy and scheduling in line with campaign activity and platform best practice.
* Confidently feature on camera across a variety of formats including product storytelling, behind-the-scenes content, editorial moments, and elevated takes on platform trends.
* Develop and pitch original content ideas that feel relevant, refined, and aligned with ABI’s visual language.
* Interpret and manage content briefs while working closely with teams across creative, product, showroom, and trade to ensure clarity and cohesion.
* Contribute to the evolution of ABI’s tone of voice and storytelling style across social channels.
* Stay informed on shifts in platform behaviour, with a focus on TikTok and Instagram, and bring strategic thinking to content optimisation and engagement.
* Support the broader content team with editing, captioning, and publishing tasks to ensure seamless execution and delivery.
About you:
* You’ll thrive in a collaborative environment — working closely with the broader marketing team.
* You’ll be immersed in digital culture, passionate about renovation, design and building, and confident both behind the camera and in front of it.
* You'll be comfortable owning the content process end to end—from concept to shoot to edit.
* You’ll be excited by the opportunity to help us grow our presence in the interior design and renovation space.
* Ability to manage multiple projects and deadlines, with excellent time management and organisational skills.
* Up-to-date with digital trends and eager to learn new techniques.
What we can offer you:
* Work-life balance
* A new HQ with an onsite gym and Pilates studio.
* Daily breakfast when working onsite.
* Beautiful Café Junie open onsite at HQ.
* Opportunity to connect with your team and the wider ABI team through social events, team-building activities, and a collaborative working environment.
We’d love to get to know you. Please apply with your portfolio, resume, and cover letter, along with a short video that showcases your personality and reflects our brand.
About ABI Interiors :
ABI Interiors is an Australian family business that was established in 2016 after recognising a gap in the market for high-quality, coloured architectural hardware.
Today, we pride ourselves on designing and developing a comprehensive range of everyday-use products. These products include (not exclusively) bathroom, kitchen, household, residential, and commercial fixtures and fittings that are of an exemplary standard. Our in-house Research and Development Team uses cutting-edge technology to actualise simplicity, longevity, and durability as the foundation for our designs.
Our promise of quality extends beyond our product offering. We adopt a holistic approach, meaning we strive to uphold excellence across every touchpoint of the ABI Interiors experience.