Marketing Manager
Yuki Threads is a small snow apparel company with big ideas based in Torquay, Victoria. We come from humble beginnings of hand made hoodies, born and raised in snow staff accoms around the globe, but our future lies in leading our industry and community to a better future on our planet. Our vision is to one day be able to go snowboarding on a sustainable planet.
The Role
If the thought of creating content in the Australian Alps, basing yourself in Japan for a month every season, and chasing storms on epic snow trips around the globe sounds like a nice way to spend your working day — then this might be the job for you. This role is built around travelling and shooting content that tells the story of our brand, and it needs someone independent enough to run their own ship from a chairlift, a chalet, or the office in Torquay when they’re home. If you want to be part of a company that aligns with your personal values, is flexible, and enables you to have a real impact, then please read on…
As Yuki Threads’ Marketing Manager, you’ll own the marketing engine end-to-end. You’ll work with the Marketing Director to shape strategy, then run with it — every campaign, every evergreen story, every channel. You’ll shoot, write, concept and direct your own work on the mountain and at home, and you’ll brief and edit the work of contracted photographers, videographers and designers into finished assets that ship.
You’ll personally execute the channels that need a writer’s hand and a brand brain — Klaviyo and Shopify — and you’ll manage our Social Media / Digital Growth Coordinator, who runs social, paid and influencers under your direction. You’ll be values-driven, brand-centric, and a fantastic storyteller, but you’ll also have an eye for the numbers and the discipline to bring it all together into something measurable. You’re a self-starter who can be trusted to run with it, whether you’re sitting next to the Director or working out of a guesthouse in Hakuba. You’ve done this kind of work already; you’re ready to step up and take the reins.
If you were here last week, you might have…
* Sat down with the Marketing Director to lock in the strategy for the next campaign
* Written the campaign brief and the rollout plan across every channel
* Spent a couple of days shooting a stack of evergreen content with one of the team riders
* Edited a videographer’s raw deliverables into a hero film and a stack of social cutdowns
* Built and scheduled a launch EDM in Klaviyo, then iterated a flow off the back of last week’s numbers
* Built out the new PDPs in Shopify and pushed a small CRO test on the cart page
* Ran a weekly 1:1 with the Coordinator — reviewed last week’s social, briefed next week’s, and gave notes on the paid creative they’d put up for review
* Sent out a product allocation to a team rider, briefed their content for the trip, and locked in the calendar for the next ambassador event
* Pulled together the weekly marketing dashboard, surfaced what was working and what wasn’t, and walked the Marketing Director through it
* Knocked out an evergreen brand piece for the blog — something on why we do what we do, not what we’re selling
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This could be for you if you…
* Are a storyteller across writing, concept and creative direction — and have your own craft behind the camera; you shoot, film, edit, and come back from a trip with the goods
* Can turn a strategy into a brief and a rollout plan that actually ships, brief other creators (photo, video, design), and edit what comes back into finished work
* Are hands-on in Klaviyo and Shopify — building, optimizing, analyzing, iterating
* Can manage and develop a young marketer growing into the content side of paid
* Have a solid branding instinct, a real feel for community, and 4+ years doing this kind of work
* Are comfortable owning the numbers — weekly reporting, campaign post-mortems, knowing what to do next
* Are an independent operator who’s set up for extended trips — a month in Japan each season, plus other snow trips through the year
* Want to work somewhere flexible and adventure-focused, for a brand driven by doing good for the planet
We’d be stoked if you also…
* Have lived in or around the snow industry, or spent serious time in the mountains
* Have been involved in a business through a growth and development stage
* Have managed creators or a small team before
* Understand the content side of paid media (Meta, Google) well enough to coach the Coordinator
Why you’ll love working with us
Have an impact on the daily. You’re going to be on the front line of implementing the big social and environmental plays that set our company apart from the conventional. You’re going to be able to see the difference we’re making in real time, first-hand.
The mountains are part of the job. Most marketing roles get to talk about the world from a desk. This one gets to go out and live in it. Powder days in Japan, dawn missions in the mountains, long chair conversations with the people who wear what we make — that’s where this work happens.
Working Flexibility
This is a full-time role based out of our office in Torquay, with significant travel built in — you’ll be based in Japan for at least a month each winter season, and on the road through the Australian mountains and other snow destinations through the year. When you’re home, flexible working is in place to make sure you can achieve the work-life balance that works for you.
Our culture
We have a growth mindset at Yuki Threads and are always challenging the status quo, whether it be our supply chain, industry practices or our internal practices to best achieve our goals. We embrace change and are always ready to iterate to ensure we are doing the best job and our most fulfilling work. We’re also team players — and although we strive to do our best and reach our goals, we are not striving for the individual limelight. We’re striving for our collective success.
How to apply
If this sounds like you might be the person we’re looking for, please send your resume and a cover letter telling us why you want to work with us to ******@yukithreads.com. Check us out online and include the answers to these questions:
* Either on our website or social media (or both), tell us what you think are the top two things we should improve and why. If we made these changes, how would you expect to measure the effect?
* Tell us what you think the key elements are that go into good storytelling, and show us where you have implemented these.
* Show us something you’ve shot — a reel, a film, a photo set — that you think captures the feeling of a place. Tell us how you made it.