McDonald's Australia is the largest quick service restaurant operation in the country. Fondly known as "Macca's", we have been a household name in Australia for over 50 years, and we aim to make every moment count for our customers. As an employer of choice, working with us means taking pride, having fun, and growing your career in a dynamic and supportive environment.
Overview
Job title: National Media Manager. McDonald's Australia is on the lookout for a strategic and dynamic National Media Manager to lead our media strategy and drive impactful partnerships that connect with millions of Australians every day. In this high-profile role, you will be the media expert within our marketing team, bringing thought leadership, technical expertise, and a deep understanding of evolving media consumption and customer behaviour. You will also shape and manage our national sponsorship portfolio, ensuring our brand shows up meaningfully in moments that matter from sport and entertainment to community and culture.
Responsibilities
* Media Strategy & Execution: Leading the development of integrated media plans that are customer-centric, data-driven, and commercially impactful. Partnering with our media agency to optimise campaigns, drive innovation, and ensure best-in-class execution across all channels.
* Sponsorship Strategy & Activation: Owning the end-to-end sponsorship strategy from identifying high-value opportunities to negotiating partnerships and overseeing activation plans. Ensuring sponsorships align with brand values and deliver measurable impact.
* Agency & Stakeholder Management: Building strong relationships with media and sponsorship partners, internal marketing teams, and agency partners. Being the go-to expert for media and sponsorships across the business.
* Budget & Performance Management: Managing media and sponsorship budgets, overseeing financial processes, and delivering performance reporting that informs future investment decisions.
Qualifications & Skills
* 10+ years' experience in media planning and buying, with strong client leadership and negotiation skills.
* Proven experience managing sponsorships—from strategy to execution.
* Expertise in digital advertising, ad-tech, mar-tech, and data-led performance analytics.
* Strong strategic thinking, relationship management, and financial acumen.
* A passion for storytelling, brand building, and creating moments that resonate with customers.
Benefits & Culture
* Competitive remuneration package including base salary, health care, long-term incentive share program, and incentive bonus plan.
* 5 weeks of annual leave, with an additional week each year.
* Highly flexible work environment with hybrid working model.
* Birthday & Volunteer Leave: day off during your birthday month and 3 days annually to volunteer.
* Ongoing professional development with leadership programs and access to LinkedIn Learning.
* Modern office with sustainable amenities in Thornleigh, including EV charging.
* Macca's staff and retail discounts.
* Access to 24/7 wellbeing support for you and your immediate family.
* A fun & vibrant culture with local and Macca's events.
Equal Opportunity
At Macca's, our doors are open to everyone, and we live by our Golden Rule: treating everyone with dignity, fairness and respect, always. We are committed to building a safe, inclusive and welcoming workplace where everyone feels valued and empowered.
As an equal opportunity employer, we strongly encourage applications from people of all backgrounds, identities and experiences. If you have a disability, illness or injury and need adjustments during the recruitment process, we are here to help.
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