Brand Leadership Opportunity
The Senior Brand Manager plays a pivotal role in shaping the brand strategy to achieve organisational objectives.
This involves driving growth, enhancing market presence, and ensuring brand consistency across all marketing channels. Collaboration with cross-functional teams is key to overseeing product development, managing promotional initiatives, and providing insights based on market data.
Key Responsibilities:
* Develop and execute comprehensive brand strategies to maintain and grow brand equity and market share.
* Conduct and analyse market research to identify consumer trends, competitor activities, and market opportunities.
* Manage brand resources efficiently to achieve marketing goals.
* Collaborate with Market Analytics and Business Intelligence partners to develop forecast models and regularly review to ensure consistent product supply.
Embodying AbbVie's Ways of working behaviours and enabling the Brand Team matrix to work collaboratively is crucial to achieving high-quality strategy and execution capability.
Requirements:
* Bachelor's degree in Marketing, Business Administration, or a related field.
* Strong strategic thinking and analytical skills with the ability to develop innovative marketing strategies and tactics.
* Excellent project management and organisational abilities.
* Proven track record of successful brand management and growth.
Achieving success requires dedication, creativity, and a passion for delivering exceptional results.