Overview
Reporting to the Marketing Manager you will be responsible for the creation, scheduling, moderation and reporting of on-trend organic and paid content for different audiences across multiple social channels.
Responsibilities - Organic & Paid
* Development of an owned social media approach to position us as a thought-leader in this space
* Develop and enforce social media channel strategies including channel launches, to ensure diversification of social presence
* Produce on-trend and fit-for-format social content that maximises social media reach and engagement per channel
* Produce monthly reports of social media channel performance and present back to the organisation quarterly on key outtakes
* Unify multiple paid social media agencies on a cohesive organisation-wide approach
* Develop and manage paid social media campaigns across multiple platforms (e.g., Facebook, Instagram, LinkedIn, Twitter, TikTok)
* Set up, monitor, and optimize paid ads to ensure performance aligns with business goals (e.g., ROAS, CPA, CTR)
* Analyse campaign performance and generate reports to measure effectiveness and ROI
* Conduct A/B testing to optimise ad copy, visuals, and targeting strategies
* Develop a strategy for the online merchandise store and manage sales / fulfilment, including paid advertising approach
Skills
* 3+ years' experience in organic and paid social content creation with proficiency in platforms e.g. Facebook, Instagram, TikTok, LinkedIn, YouTube
* Experience with social media advertising platforms e.g. Facebook Ads Executive, LinkedIn Campaign Executive
* Experience in moderation, using social media management tools (Hootsuite)
* Analytical skills to interpret social media metrics and adjust strategies accordingly
* Strong communication skills and time management skills
* Solution and results orientated with high attention to detail and drive for quality
How to Apply
Please click apply button now or email your resume to Adam Parle at aparle@sharpandcarter.com.au for a private and confidential discussion.
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