Our client is a unique Australian artisan distillery producing distinctive and premium spirits.
They are one of the fastest growing craft distilleries with a diverse product portfolio including a range of Australian Botanical Gins & Vodkas; and rich and complex Whiskies.
They are wishing to appoint a talented drive Digital & Events Marketing Manager to manage and improve the business e-commerce sites
and improve the business e-commerce sites.
Key to the role will be to manage and grow the business direct to consumer e-commerce sales and engagement and work closely with sales on activation.
You will
Create high quality landing pages for campaigns
Ensure current content is accurately updated to the website as planned and to relevant visual standards
Ensure consistent tone of voice, brand look and feel of website content as set by the Creative Director
Responsible for content, management and timely update of our owned media (website, Facebook, Social Media)activities
Manage and grow the business direct to consumer e-commerce sales and engagement
Manage digital marketing activities to drive consumer brand awareness and e-commerce sales
Implementing the digital marketing strategy and creating digital campaigns, including PPC, paid social ads
Monitoring key competitor and market activity and making recommendations for improvement where necessary
Monitor brand performance in your primary target group and adjust strategy/activities based on ongoing results and performance
Essential to the role:
Experienced in SEO strategy to drive traffic and revenue
Experience in editorial skills across a range of media, including social media and video production
Proven ability to grow lead generation and increase traffic
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Lead coordination of all business activations, festivals, sponsorships, roadshows, trade visits & as determined.
Work with Events and Non-Traditional Sales resource to execute activation.
Continuously develop your understanding of the spirits/liquor industry, competitor activity.
📌 Digital & Events Marketing Manager Sydney
🏢 Mondo Search
📍 Sydney