Marketing Manager
We are seeking a dynamic Marketing Manager to lead our brand presence, drive customer engagement, and boost sales across our multiple locations.
About the Role:
This is a hands-on role, perfect for someone who thrives in a fast-paced environment, loves creativity, and understands the rhythm of hospitality.
You will be responsible for developing and executing marketing strategies to drive foot traffic, online orders, and brand loyalty.
Your key responsibilities will include managing and growing our presence across Facebook, Instagram, and LinkedIn, overseeing content creation using Canva, and utilising Marsello to manage loyalty programs and targeted customer campaigns.
You will also oversee maintaining and updating our Wix website, managing online ordering through Bopple and Uber Eats, and coordinating our presence at major events like the Balloon Festival and Floriade Festival.
In addition, you will proactively seek and establish collaborations with other local businesses to strengthen community ties and cross-promotional opportunities.
Key Responsibilities:
* Develop and execute marketing strategies to drive foot traffic, online orders, and brand loyalty.
* Manage and grow our presence across Facebook, Instagram, and LinkedIn.
* Oversee content creation using Canva, ensuring alignment with our brand identity.
* Utilise Marsello to manage loyalty programs and targeted customer campaigns.
* Maintain and update our Wix website and manage online ordering through Bopple and Uber Eats.
* Organise and coordinate our presence at major events like the Balloon Festival and Floriade Festival.
* Proactively seek and establish collaborations with other local businesses to strengthen community ties and cross-promotional opportunities.
About You:
* Proven experience in marketing, ideally within retail, hospitality, or FMCG.
* Strong understanding of social media management and digital marketing tools.
* Creative flair with attention to detail and a proactive mindset.
* Excellent organisational skills, especially in event coordination and partnership building.
* Passionate about community engagement and local business collaboration.
* Comfortable working across multiple platforms and juggling varied tasks.
* A team player who enjoys being on-site and collaborating daily.
What We Offer:
* The chance to shape the marketing direction of a beloved local brand.
* A supportive team environment where your ideas are valued.
* Opportunities for growth within a dynamic, expanding business.
* The opportunity to connect with Canberra's vibrant community through events and partnerships.
If you're ready to bring fresh ideas to the table, connect with the community, and grow with us, we'd love to hear from you.