We are seeking a dynamic and motivated
Marketing Executive
to join our team, working across two fast-growing fashion brands:
Hansen & Gretel
and
OWNLEY
. Reporting directly to the Business Manager, you will play a key role in driving
brand growth and audience engagement
, with a strong focus on
social media strategy, content creation, and performance marketing
.
This is a hands-on role suited to someone with strong organisational skills, a passion for fashion, and the ability to manage multiple projects in a fast-paced environment.
Key Responsibilities
Social Media & Content (Organic Growth)
Manage and grow Hansen & Gretel and OWNLEY's social media channels (Instagram, TikTok, Pinterest, and emerging platforms)
Plan and execute engaging content calendars aligned with brand campaigns, product drops, retail moments, and wholesale launches.
Brief and collaborate with the wider team to deliver compelling social-first assets.
Monitor trends, platform updates, and competitor activity to drive innovation and ensure content remains fresh, relevant, and aspirational.
Track engagement metrics, follower growth, and community insights to inform strategy.
Paid Social & Growth Marketing
Manage paid social campaign budgets across Meta, TikTok, and Pinterest, working closely with external partners and agencies.
Support campaign planning, including audience segmentation, A/B testing, creative asset coordination, and reporting.
Analyse campaign performance and provide insights to optimise ROI and drive customer acquisition.
Contribute to strategies for building and converting brand awareness into sales across e-commerce and retail.
Retail & Wholesale Marketing
Support marketing activity around retail activations, store events, and pop-ups, ensuring they are integrated into social and digital campaigns.
Develop digital and social assets to support wholesale partners and international showrooms.
Assist in the creation of lookbooks, brand decks, and B2B marketing collateral.
General Marketing Support
Assist in end-to-end campaign management across channels (social, EDM, PR, influencer).
Manage timelines, budgets, and reporting to ensure projects are delivered on brand and on time.
Provide weekly performance reports across social, paid, and campaign activity.
About You
2+ years' experience in marketing, social media, or digital roles (fashion, lifestyle experience preferred).
Strong understanding of social media platforms, content creation, and digital growth strategies.
Excellent organisational and project management skills with the ability to juggle multiple campaigns.
Analytical mindset with experience in reporting on social and paid campaign performance.
A passion for fashion, culture, and emerging digital trends.
Strong written and verbal communication skills, with a keen eye for brand voice and visual identity.
What We Offer
The opportunity to work across two exciting and fast-growing Australian fashion brands with international reach.
Exposure to all areas of marketing – from social growth to retail activations and global wholesale expansion.
A collaborative, creative, and fast-paced work environment.
#J-*****-Ljbffr