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Digital product strategist

Melbourne
beBeeCareer
Posted: 12 September
Offer description

Job Title: Automotive Product Strategist

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* We are seeking an experienced Product Manager to lead the post-launch growth of our digital research platform, Car Match. This hands-on role requires expertise in digital product development, automotive insight, and strong data acumen.
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About the Opportunity

We're looking for a strategic thinker who can drive content engagement, lead generation, and personalization across our business. As part of our commitment to supporting Members and customers throughout the vehicle ownership journey, we've launched Car Match, a digital research platform that combines expert motoring content, data-driven advice, and integrated products to help car buyers make informed decisions.

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Key Responsibilities

1. Lead the development of Car Match - from ideation, experimentation, and feature definition to release, iteration, and performance tracking.
2. Shape and prioritize the product roadmap using data, customer insight, business objectives, and emerging automotive and digital trends to inform decisions.
3. Build clear pathways to deepen engagement with our content and funnel high-intent audiences through to lead generation for relevant products.
4. Collaborate with cross-functional teams spanning insights and analytics, marketing, experience design, content production, and digital development to bring high-quality experiences to market.
5. Embed agile product practices, rituals, and reporting to ensure continuous delivery, stakeholder visibility, and effective risk and performance management.
6. Establish mechanisms for learning - from A/B testing to feedback loops - that inform product and content evolution in line with customer and commercial goals.
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Requirements

* A minimum of 7+ years' experience in agile methodologies and design through to delivery.
* Proven experience in delivering proof of concepts, propositions, and enhancements that drive improved digital customer experience and commercial outcomes.
* Strong capability in managing diverse internal and external stakeholders.
* An ability to articulate decisions to cross-functional teams, senior management, and other key stakeholders as required.
* Demonstrated ability to manage competing priorities while completing work according to schedule and budget.
* Relevant bachelor's degree and/or an MBA desirable.
* Automotive industry experience and understanding of the vehicle ownership journey are highly regarded.
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Benefits

* Flexible and informal work environment which helps bring balance between work and home.
* Generous discounts on home and car insurance policies and roadside care.
* Great discounts across all RACV resorts.
* Discounts from corporate partners that are updated monthly.
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