LOCATED WESTERN SYDNEY
An exciting opportunity exists for a qualified Assistant Brand Manager to join this leading company in Asian food products, located in Sydney West. This position will report to the Brand /Marketing Manager, and be responsible for providing day-to-day marketing support to the Sales & Marketing team.
**Position Profile**:
Develop creative and robust A&P; plans and execute them to achieve bold business and brand objectives nationally;
Increase market share and achieve targeted sales growth;
Conduct market review and develop compelling consumer insights and implement strategic trade and consumer marketing programs;
Identify and arrange the most effective mass media for advertising programs.
Assist in Public Relations and Media Liaison
**Brand Marketing**:
Analyze sales performance and determine the growth and P&L; of designated brands;
Analyze stock movement and identify slow-moving items;
Monthly analysis on forecast versus demand, strategize with a gap planning
Ensure the sales growth and profitability target are met;
Develop and implement strategic A&P; plans to build brand awareness and maximize sales volume;
Develop and implement brand building strategies and marketing initiatives to position the company products to be the leading brand in the market;
Obtain suppliers' approval for marketing programs and budget;
Attend supplier's queries;
Timely reporting the sales volume and providing updates on promotional activities;
Research and recommend the best and most cost-effective mass media for advertising and promotion channel
Liaise and negotiate with the magazines, newspapers, radio stations and television, internet, and other electronic and printed to arrange for the advertisement
Market Review
Market Review includes conducting consumer research, collecting market data on industry trends competitor activities, and retailer feedback;
Analyze and report on market review results and make a recommendation on pricing, packaging, selling, and aggressive marketing strategies;
Identify current business opportunities and untapped markets;
**Event & Campaign Management**:
Identify in-store promotional opportunities;
Develop creative promotional events and campaigns to maximize sales and manage the end to end process;
Manage the company's website and ensure all content is up to date;
Provide the post-event activity reports;
Review post-event sales and report on the event/campaign effectiveness; Profit & Loss analysis
Merchandising
Create a point of sale, design promotional items, and develop advertising and artwork design.
**Requirements**:
2-5 years of similar experience, preferably have exposure in the food industry;
Relevant tertiary qualification;
Excellent verbal & written communication and negotiation skills;
Strong organizational skills;
Sound problem solving and analytical skills;
Possess financial aptitude in terms of business planning and budget management;
Demonstrate business acumens and commercial astuteness;
Solid mathematical and analytical skills;
Exceptional relationship-building skills;
📌 Chinese Speaking Assistant Brand Manager
🏢 Strike 1 Recruitment
📍 Sydney