Regional Marketing Manager
• Join a powerful global travel brand with 4,300+ hotels across 18 brands worldwide
• Be part of a collaborative, high-performing commercial team
• Hybrid role based in Sydney
Are you passionate about travel, hospitality and building brands that inspire people to explore the world? This is your opportunity to make a real impact.
BWH Hotels is seeking a driven and creative Regional Marketing Manager to help shape and deliver bold marketing initiatives across our unique hotel portfolio in Australia and New Zealand. If you thrive in a fast-paced environment, love turning insights into action, and want to work with a truly global hospitality powerhouse, this role is for you.
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About Us
BWH Hotels is a leading global hospitality network, uniting three distinct hotel companies under one umbrella: WorldHotels, Best Western Hotels & Resorts and SureStay Hotels.
With over 4,300 hotels, 18 brands and a presence in more than 100 countries and territories, BWH Hotels offers travellers exceptional choice while protecting the unique identity of each brand. Our scale, reach and brand diversity create exciting opportunities for innovation, collaboration and growth.
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About the Role
Reporting to the Regional Director of Commercial, the Regional Marketing Manager will play a pivotal role in shaping and executing BWH Hotels' overarching marketing strategy across both B2C and B2B audiences.
You will lead the delivery of integrated marketing campaigns, brand initiatives and communications while driving growth of the BWH Hotels loyalty programs. Working within a close-knit team of four, you will oversee a broad marketing remit including digital performance, email marketing, social media, PR, creative, content and communications.
Your work will directly support hotel performance, revenue growth and brand strength across the ANZ region.
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Key Responsibilities
* Lead the strategy and execution of the BWH Hotel loyalty programs, driving member engagement, acquisition and retention
* Develop and deliver integrated marketing campaigns that build brand awareness and support hotel launches, promotions and key events
* Identify new growth opportunities using partner insights and internal analytics to reach new audiences through strategic partnerships
* Manage digital performance marketing across key platforms to maximise ROI and ROAS
* Plan and deliver high-performing eDM campaigns with compelling creative, segmentation and automation
* Produce engaging digital and print marketing assets that bring our brands to life
* Collaborate with internal stakeholders and agency partners to plan, execute and optimise the marketing channel mix
* Build and maintain strong relationships with key tourism and destination marketing organisations
* Effectively manage budgets, timelines and external suppliers to ensure seamless campaign delivery
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About You
You're a strategic thinker with a hands-on approach, comfortable balancing creativity with data-driven decision-making. You thrive in a collaborative environment and are passionate about delivering marketing that drives real commercial results.
You will bring:
* 5+ years' experience developing and executing innovative brand marketing strategies
* Strong project management and problem-solving skills, with the ability to think strategically and analytically
* Experience across SEO, Google Ads, Expedia Ads, Facebook Ads, LinkedIn Ads, content, social media and Adobe Analytics
* Hands-on experience with CRM platforms and eDM creation, segmentation and automation
* Exceptional written and verbal communication skills, with strong presentation and design capability
* Experience in the accommodation or hotel industry (highly regarded)
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If you're ready to take the next step in your marketing career and help shape the future of a globally recognised hospitality brand, we'd love to hear from you.