About Poolwerx
Poolwerx is one of Australia's most recognised, multi awarded and successful franchise systems, with an expanding presence in the US & NZ. An innovative and customer centric business, Poolwerx have created a successful blueprint that powers a brand that can service residential and commercial customers as well as a large network of franchisees. With over 150 retail sites as well as over 500 mobile units, Poolwerx continues to experience significant growth.
About the Role
Responsible for planning, developing, implementing and managing the overall digital marketing strategy and tactical initiatives for Poolwerx, as an experienced professional, you will also be responsible for managing, guiding and training digital marketers within an evolving and future-focused team.
About You
You will bring at least 5 years' experience within a similar role preferably in a consumer led (Retail or Franchise) environment. When it comes to systems, you will be well versed in WordPress and Google. You can hold your own when it comes to suggesting activities for improving the quality of online content, building inbound marketing plans, tracking and measuring SEO and Google Analytics metrics and providing campaign and management reports.
**Your journey to this point has also included**:
Experience in leading alongside an external marketing agency;
The creation and execution of the digital marketing strategy including broadcast, programmatic, video, social and search to ultimately optimise brand awareness and drive leads;
Proven experience executing and reporting on social media advertising;
Proven experience in CMS to retain and engage audiences and ability to maximise digital footprint on platforms like Google my Business;
Proven experience executing SEM to build new audiences, build brand preference and capture clients to the Poolwerx site; and
The ability to confidently speak to the broader Marketing & SLT team on emerging digital trends and insights to be applied to business goals.
Why you will love being part of the Poolwerx team
You will receive career development opportunities coupled with hybrid working conditions, as well as additional benefits including competitive remuneration & performance bonus + incentives, employee benefit initiatives, planned social club events, team building activities, and onsite car parking.
Additionally, Poolwerx offers ongoing personal development & education programs, mentoring from a broad range of international executives and external specialists, and a fantastic and supportive team culture.
Please submit your cover letter and resume in Word format only.
Cassandra Barker.
PARTNER, MARKETING
Get in touch
Call me on 07 3232 9119
Visit me at the Brisbane offices
Connect with me on LinkedIn