Programmatic Specialist Job Description:
About the Role
We are seeking an experienced Programmatic Specialist to join our team. As a Programmatic Specialist, you will play a critical role in shaping the future of business functions and driving real customer impact across the shopper journey.
You will support the Marketing Integration Manager in managing planning, communication, reporting, and asset management across all client integration opportunities into campaign activity.
The successful candidate will have proven experience in programmatic media buying, with DOOH (Digital Out-of-Home) experience being a plus. Familiarity with SSPs/DSPs like Hivestack, Vistar, and Broadsign is essential.
Key Responsibilities
* Programmatic DOOH Campaign Execution: Successfully launch and manage DOOH campaigns using various ad tech platforms, ensuring timely delivery, adherence to brand guidelines, and alignment with business objectives.
* Revenue Generation & Growth: Collaborate with Sales teams to drive programmatic revenue in the market, contribute to overall business growth, and identify new opportunities.
* Stakeholder Management: Build and maintain strong relationships with internal teams and external partners. Provide regular updates on campaign performance and address any queries effectively.
* Best Practice & Optimisation: Proactively offer recommendations to improve campaign performance, optimise strategies, and ensure best practices are followed across all touchpoints.
* Strategic Planning & Reporting: Work closely with Cartology's National Programmatic Lead on business planning initiatives, market analysis, and identifying growth opportunities within the market. Regularly report on progress and key performance indicators.
Required Skills and Qualifications
* Programmatic Expertise: Proven experience in programmatic media buying, with DOOH (Digital Out-of-Home) experience being a plus.
* Campaign Management: Strong understanding of advertising campaign workflows, systems, and technologies.
* Communication & Collaboration: Excellent communication skills for presenting, writing, and creating compelling presentations.
* Problem-Solving & Analytical Skills: Proven ability to solve problems, identify root causes, and implement effective solutions.
* Industry Knowledge & Proactiveness: A solid understanding of online trends and experience in developing digital strategies.
Benefits
* A unique opportunity to be involved in creating, shaping, and leading the new retail media industry.
* Team discounts across our brands and a robust rewards program that celebrates purpose-driven work.
* Feel supported and empowered by your leaders.
* A range of programs to help you prioritise and manage your wellbeing.
* A progressive and competitive leave policy that gives you more space for what matters to you.
Diversity, Equity, Inclusion, and Belonging
At Woolworths Group, we believe that diversity, equity, inclusion, and belonging are key to realising our purpose of better together for a better tomorrow. We encourage all candidates to apply; please let us know in your application if we can support you with any adjustments in the hiring process.