Job Summary
Develop and execute a comprehensive marketing strategy that aligns with our institution's vision and objectives. Drive brand recognition in existing markets, expand into new ones, and create impactful national campaigns across digital, traditional, and public relations channels.
Key Responsibilities
* Lead the creation of engaging content, design assets, and promotional materials to captivate target audiences.
* Manage external creative partners to ensure consistent branding.
* Oversee marketing performance metrics, track results, and make data-driven decisions.
* Cultivate opportunities for new projects and partnerships that align with our strategic goals and values.
Requirements
* At least 5 years' experience in a similar role with a proven history of successful brand strategy execution.
* Tertiary qualification in Marketing is preferred.
* Exceptional organisational skills, with a strategic, proactive, self-motivated approach.
* Experience with public relations and digital marketing is essential.
* Excellent written and verbal communication skills are required, with a keen eye for detail and brand consistency.