We're the world's leading subscription-based whisky club, serving over
38,000 members globally
and on a mission to share incredible whisky experiences with enthusiasts everywhere.
Right now, we're looking for a ??
Head of Growth
to
own our global acquisition strategy
and
drive new member growth
for our fast-scaling, digital-first business.
This is your opportunity to
shape the roadmap
,
build the function
, and
make a measurable impact
on our growth trajectory. From identifying the biggest growth opportunities, to crafting compelling digital campaigns and promotions, you'll deliver high-quality Member acquisition and fuel our global growth.
What you'll be doing:
Own and lead the global growth strategy for the Club to drive new Member signups and retention across all relevant channels.
Develop and implement a commercial acquisition and growth roadmap, identifying opportunities to accelerate signups through innovative campaigns, partnerships, and ideate promotional initiatives.
Lead paid media strategy and execution across Meta, Google, Display, Programmatic, and emerging channels, ensuring it supports the broader growth objectives.
Establish a best-in-class digital ecosystem for performance marketing and growth.
Work with a strong creative team, conceptualising and briefing compelling creative assets and copy for effective acquisition campaigns.
Own budget allocation, CPA optimization, and landing page performance.
Manage SEO agency partnership and drive measurable improvements.
Lead the conversion rate optimisation (CRO) roadmap and share actionable, data-driven insights to continuously test and optimise for growth.
Build and lead a high-performing team as we scale internationally and outsource to paid media agencies as needed.
Ensure Member acquisition meets the quality requirements of the business daily.
Manage churn and retention strategies to ensure Members remain engaged for the long term.
What we're looking for:
Proven experience owning paid media strategy end-to-end across Meta & Google Ads.
Strong track record of driving acquisition and commercial results in a fast-paced eCommerce environment.
Strategic thinker with hands-on execution ability and a growth mindset.
8+ years in performance marketing, ideally with leadership experience.
Marketing degree or equivalent experience.
Passion for whisky - or curiosity to learn
We offer:
Autonomy to take ownership of growth strategy at a pivotal stage of the business.
Lead and shape the acquisition function.
Join a fast-growing Australian business named the World's Best Whisky Club – as judged by the International Wine and Spirits Competition's Top 50 Producers – and play a key role in shaping the future of the world's Biggest Whisky Community.
Become part of an awesome team of legends that launches world-class, exclusive 'can't-buy-anywhere-else' whiskies.
Great whisky perks to help expand your whisky horizon.
Remote working option with regular visits to Hobart.
Your application will include the following questions:
Which of the following statements best describes your right to work in Australia?
What's your expected annual base salary?
How many years' experience do you have as a Performance Marketer?
What's your highest level of education?
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