TCL, a leading global electronics, whitegoods, laundry and air-conditioner manufacturer/wholesaler and sponsor of Victorian Racing Club Melbourne Cup Carnival, Australian F1 Grand Prix, Australian Football League is seeking a full time experienced Digital Marketing Specialist.
TCL brand is available at JB HiFi, The Good Guys, Harvey Norman, Bing Lee, Betta Home Living and other leading retailers both in AU and NZ.
The Role
Reporting to the Marketing Manager and based at our Head Office in Springvale, this is a dynamic and fast-paced role requiring strong time management skills, high attention to detail, and a proactive mindset.
You will play a key role in expanding TCL’s digital footprint, driving lead generation and conversions, and delivering innovative, data-driven campaigns. This is an exciting opportunity to grow within a globally recognised brand.y.
Key Responsibilities
Digital Marketing
* Plan and execute all digital marketing activities across TCL’s diverse product range including but not limited to managing TCL Official website, event promotion, sponsorship digital activation, SEO/SEM, marketing database, E-DM, social media activities, public relations, display advertising campaigns
* Generate connections between hero products key selling points with customer pain points, create and implement various digital campaigns (social focusing or PR focusing) based on TCL annual key product marketing concepts
* Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
* Be the first point of contact of all digital marketing related queries and ensuring all objectives/requirements are met for TCL Electronics Australia and New Zealand.
* Manage our local agencies to create engaging social media posts to encourage discussion and commentary
* Social Media/Customer Service: Deal with customer complaints, questions, support enquiries across all social media channels.
* Ensure all local digital marketing and communication efforts maintain alignment with TCL’s global and reginal branding and product marketing guidelines, to preserve consistency and strengthen brand identity, even boost the higher online volume across the country
Website Management
* l Build and maintain product pages with the support of HQ on both Australia and New Zealand website (Adobe AEM experience)
* l Website management and performance ensuring optimization of content, links and backlinking strategies
General Marketing
* Work closely with local MKT team and TCL headquarter teams, and provide clear directions to a wide range of marketing agencies to achieve company goals
* Used to have successful inbound product marketing campaign implementation experience (same or similar industrial case experience), efficiently convert TCL global product marketing campaign strategies as localization
* Responsible in liaising, designing, communicating with key internal and external stakeholders and the implementation of key marketing initiatives, fully understand multi culture differences and respect TCL corporate culture
* Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
* Undertake marketing administrative duties and support requests when required
* Technical knowledge of diverse product range (preferred TV or display screens) to assist in the development, implementation and management of key marketing campaigns and promotions is ideal but not essential
* Procurement Management: Generate projects and process purchase orders/invoices
Skills & Experience
* Minimum 5 years’ experience in a similar digital marketing role.
* Strong communication skills with the ability to provide clear and concise briefs to internal and external stakeholders.
* Solid knowledge of digital content production and digital strategy execution.
* Analytical mindset with creative flair.
* Experience implementing inbound product marketing campaigns (preferred).
* Tertiary qualification in Marketing (preferred but not essential).
Why Join TCL?
This is a unique opportunity for a driven and ambitious professional motivated by results. The successful candidate will be rewarded with:
* Competitive remuneration package
* Career growth within a global organisation
* Exposure to high-profile sponsorship activations
* A supportive and collaborative team environment
If you are passionate about digital marketing and ready to make an impact with a global leader, we encourage you to apply.