Overview
We're REA
With bold and ambitious goals, REA Group is changing the way the world experiences property.
No matter where you're at on your property journey, we're here to help with every step – whether that's finding or financing your next home.
Our people are the key to our success.
At the heart of everything we do, is a thriving culture centred around high performance and care.
We are purpose driven and collaborative, which drives innovation and our ability to make a real impact.
As such, we're proud to have been named in Australia's "Top 5" Best Workplaces two years in a row, as well as being recognised as a Best Workplace for Women.
Where the team fits in
This role sits within Customer Marketing, a team focused on building deeper, more valuable connections with our customers in support of REA Group's strategic and commercial priorities.
This team forms part of the Customer Group, headed up by Kul Singh.
Role title and purpose
As REA's
product marketing function
, the
Marketing Manager, Product
is responsible for developing clear product messaging and narratives, producing high-quality content and collateral, and supporting go-to-market strategies that drive growth, usage and retention.
This role ensures our products are communicated clearly, creatively and consistently, with content and campaigns that inspire customer action and drive sentiment.
What the role is all about
This role is a mix of creative storytelling and hands-on delivery.
You'll create content and collateral that set us apart, while supporting go-to-market programs that deliver against clear targets.
The primary audience is our B2B customers, with a focus on Developer and Media segments.
While no two days will be the same, the core responsibilities of the role include:
Developing customer-focused product messaging and narratives that clearly communicate value
Producing standout content and collateral—including sales toolkits, presentations, case studies, multi-channel campaigns, advertising and training materials
Using product and audience data to shape messaging and develop compelling market claims
Measuring performance, sharing insights and optimising based on results and business needs
Working alongside Go-To-Market to bring products and initiatives to market
Partnering closely with Sales Enablement to equip frontline teams with the right tools and resources
Working with external partners, including creative agencies, to bring ideas and campaigns to life
Running direct-to-customer campaigns that drive awareness, adoption, usage and retention
Staying across competitor activity and market trends to ensure our activity remains distinctive
Championing the customer internally, embedding audience understanding into messaging and marketing activitywhile ensuring all messaging and creative aligns to brand and tone of voice guidelines
7+ years of marketing experience, with digital product or property industry background (preferred)
Exceptional content creator, able to produce clear, compelling and engaging material for sales teams and customer-facing campaigns
Strong project manager, able to juggle multiple programs and deliver with pace and precision
Skilled at interpreting customer insights and pain points and turning them into powerful content
Creative and ideas-driven, with a strong feel for market and audience trends
Confident using numbers and data insights to shape messaging and measure impact
Results-focused, tracking outcomes and improving based on what works
Team player with excellent communication and collaboration
Familiarity with marketing automation tools (e.g. Salesforce Marketing Cloud) a plus
What sets you apart
We're looking for more than capability – we value someone who brings energy, creativity and impact.
You:
Thrive on producing standout content that cuts through and inspires action
Are curious about customers, audiences and trends, always looking for fresh ways to engage
Balance creativity with a focus on results, ensuring campaigns deliver real impact
Are comfortable in fast-moving environments, finding clarity and momentum in ambiguity
Lead with collaboration and authenticity, bringing people on the journey
Put the customer at the centre of everything you do
The REA experience
The physical, mental, emotional and financial health of our people is something we'll never stop caring about.
This is a place to learn and grow.
A hybrid and flexible approach to working
Flexible leave options including, birthday leave and purchase additional leave
Flexible parental leave offering for primary and secondary carers
Our Because We Care program offers employees volunteering leave, community grants, matched payroll giving and our Community Café donates 100% of revenue to charity
Hackdays so you can bring your big ideas to life
Our commitment to Diversity, Equity, and Inclusion
We are committed to providing a working environment that embraces and values diversity, equity and inclusion.
We believe teams with diverse ideas and experiences are more creative, more effective and fuel disruptive thinking.
If you've got the skills, dedication and enthusiasm to learn but don't necessarily meet every single point on the job description, please still get in touch.
Like a lot of companies, we have perps out there who like to 'phish' and have had a few recent instances of people pretending to be from REA and making offers of employment, on the condition that they transfer money for security checks.
Our Marketing teams partner with the business to build personalised, lifelong relationships with our consumers and customers.
Our corporate headquarters in Melbourne is a bright open space, open to possibilities.
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