About the Role
We are seeking a seasoned Marketing Manager to spearhead our brand strategy development and drive key marketing initiatives. This is an exciting opportunity for a creative and results-driven professional to make a significant impact in our fast-growing SaaS company.
Key Responsibilities:
* Develop and implement a comprehensive brand strategy, encompassing the annual marketing plan and communication timeline.
* Oversee brand positioning, content creation, event planning, public relations, and media engagement.
* Manage partnerships with external collaborators such as agencies, designers, and PR teams.
* Work closely with internal teams—including sales, product, and design—to ensure alignment with brand direction.
* Establish fundamental brand assets, including visual identity, core slogans, and content libraries.
* Conduct data analysis and performance reviews, focusing on KPIs such as brand exposure, conversion rates, content engagement, and marketing ROI.
Requirements:
* At least 3 years of experience in brand or marketing roles, preferably within the B2B or SaaS sector.
* In-depth knowledge of SaaS industry marketing, content dissemination, and growth strategies.
* Proficiency with marketing tools such as HubSpot, Meta Ads, Google Ads, and Video Accounts.
* Exceptional content planning skills and the ability to effectively communicate across teams.
* Proven experience managing collaborations with external agencies or outsourcing partners.
* Mandarin proficiency is essential for this position.
What You'll Bring
* A bachelor's degree in Marketing, Business, or a related field.
* A strong portfolio showcasing your marketing accomplishments and strategic thinking.
* A collaborative mindset and excellent communication skills.
Benefits
* A competitive salary range of A$90,000-A$110,000.
* A dynamic and supportive work environment.
* Ongoing training and development opportunities.
Other Information
* This role is open to candidates who can work remotely or relocate to Melbourne, Victoria, Australia.
* We're committed to diversity and inclusion in the workplace.
* Please submit your application, including your resume and a cover letter outlining your relevant experience and qualifications.