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Digital marketing manager

Perth
Heyscape
Marketing Manager
Posted: 5 February
Offer description

Who is Heyscape?

Leave lasting positive impacts with every stay

When was the last time you looked up at a sky littered with stars? Have you ever woken up to kangaroos grazing in the fields outside your bedroom window? Or run a warm bath outside while grazing at the ocean?

Through thoughtfully designed cabins that provide access to unique WA landscapes and authentic local experiences, Heyscape aims to invoke a state of calm, awe and wonder in this state of wild nature and ancient culture. Stay in the experience - cherish a stay that will stay with you. Recharge in a cabin among WA's most picturesque locations.

The Role

Reporting the the Senior Brand & Marketing Manager, the will be contributing to the development, implementation and evaluation of Heyscape's digital strategy, marketing campaigns and instil digital best practices in lead generation. Putting guests first, leveraging data and insights to develop content and a digital experience that delivers on marketing ROI.

* Assisting with the implementation of Heyscape's digital strategy in line with overall marketing strategy.
* Communicate effectively with third-party agencies to deliver results for SEO & paid media with a focus on upper funnel optimisation to capture leads.
* Collaboration with relevant stakeholders and content creators to support content plan and implementation.
* Manage digital guest experience, including guest communications (SMS, email and website information).
* Collaborating with Marketing Coordinator to deliver on Heyscape's content needs and social media goals.
* Providing regular reporting, insights and actionable recommendations to the Senior Brand & Marketing Manager.
* Developing and maintaining strong, effective working relationships with key stakeholders.

About you

* Bachelor's degree in Marketing, Communications or a related discipline is desirable
* Previous experience in marketing, communications, or a related field is beneficial.
* Strong communication and writing skills with the ability to craft compelling content for various platforms.
* Experience with digital literacy relating Microsoft programs, Wordpress, Canva, Klaviyo, Adobe Creative Cloud
* Familiarity with marketing tools and software is an advantage.
* Ability to work independently as well as part of a team, with a proactive and creative mindset.

What we can offer you

* A workplace culture where our people feel valued, respected and empowered
* Work in flexible ways that meet work/life commitments and support wellbeing
* Professional career development and training
* Annual cabin stay allowance and product & partner discounts
* Free Roadside Assistance and discounts on RAC products and services including Insurance, Holiday Parks and Resorts, Security, Finance and Auto Services

To apply for this exciting opportunity, please submit a cover letter outlining your suitability and interest in the position along with your resume.

Contact for a full position description or send your resume to

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