Our client is a highly recognisable, high-frequency consumer brand operating at scale across Australia and New Zealand.
With an ambitious growth agenda, a complex franchise partner environment and on the journey of major organisational transformation, they are seeking a Chief Marketing Officer (ANZ) to take single-point accountability for marketing performance, brand health and profitable same-store sales growth across the region.
Based in either Brisbane or Sydney, this is a pivotal executive role, sitting at the centre of commercial strategy, customer demand and brand impact.
The Opportunity
As CMO (ANZ), you will own the end-to-end marketing agenda — from brand and performance marketing through to CRM, loyalty, product and offer strategy.
Your mandate is clear: deliver profitable growth, strengthen brand equity, and ensure every dollar of marketing investment delivers measurable return.
Working in close partnership with Operations, Digital/Technology, Finance and the franchise partner community, you will drive customer acquisition, conversion and frequency, while ensuring marketing plans are executable in-store and commercially sound for franchise partners.
This role operates in a highly governed, data-led environment where transparency, evidence-based decision making and disciplined execution are non-negotiable.
Scope & Accountability
Full accountability for ANZ marketing performance across brand, media, digital/performance, CRM & loyalty, insights, product/offer strategy, creative, social and communications.
Ownership and governance of the Advertising & Marketing Fund (adfund) and associated marketing budgets, aligned to annual plans, authority frameworks and franchise arrangements.
Accountability for same-store sales growth through disciplined commercial planning across value, pricing, promotions and calendar management.
Oversight of brand strategy, communications and media effectiveness, balancing brand health with performance outcomes.
Accountability for digital growth, CRM and loyalty performance, embedding experimentation, personalisation and lifecycle optimisation.
Direction of product and offer strategy to drive demand while protecting contribution margin and operational feasibility.
What Success Looks Like
Profitable SSS growth delivered through traffic, frequency, basket and channel mix.
Strong contribution margin outcomes through disciplined value and promotion guardrails.
Improved marketing effectiveness, with clear ROI, ROMI and incrementality.
Sustained brand health and customer outcomes, including NPS and value perception.
Scaled digital and CRM performance, lifting conversion, retention and customer lifetime value.
High confidence and alignment across the franchise system, underpinned by transparent adfund governance and evidence-based decisioning.
What Our Client Is Looking For
Senior marketing leadership experience within a large, complex consumer business (QSR, retail, FMCG or similar).
A proven track record delivering growth through integrated, customer-led and data-driven marketing.
Strong commercial and financial acumen, including investment prioritisation and ROI discipline.
Experience operating within franchise, operator-led or multi-stakeholder environments.
Comfort operating at executive level in a highly governed, listed or regulated environment.
A leadership style that balances creativity with rigour — bold ideas, backed by measurement and accountability.
Why This Role
This is a rare opportunity to shape the growth trajectory of a major ANZ brand where marketing is central to commercial performance.
The remit is broad, the accountability is real, and the impact is visible.
For a marketing executive who thrives at the intersection of brand, data, commercial outcomes and stakeholder complexity, this role offers both scale and influence.
If this sounds like you, please feel free to reach out to Kaylene Clifford (QLD) on ************ or Rachel Shermer (NSW) on ************ for a confidential discussion.
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