EVT HQ - Senior Digital Marketing Manager - Campaigns & Operations
Join to apply for the EVT HQ - Senior Digital Marketing Manager - Campaigns & Operations role at EVT - Entertainment | Ventures | Travel
EVT HQ - Senior Digital Marketing Manager - Campaigns & Operations
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Join to apply for the EVT HQ - Senior Digital Marketing Manager - Campaigns & Operations role at EVT - Entertainment | Ventures | Travel
EVT - Entertainment | Ventures | Travel provided pay range
This range is provided by EVT - Entertainment | Ventures | Travel. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
$110,000.00/yr - $120,000.00/yr
Being a part of EVT means believing in changing the game. Why? Because no one wants ordinary. If you're seeking to be part of the kind of wow-factor moments you can help shape, then you've come to the right place.
About EVT:
As market-leading experience creators, we bring to life some of the best-known brands and properties in entertainment, ventures, and travel. Our portfolio includes over 140 entertainment experiences like Event Cinemas and Moonlight Cinemas, 150 award-winning restaurants and bars, and 80+ hotels, including QT, Rydges, Atura, LyLo, Independent Collection by EVT and Thredbo. Our ventures include a ~$2.3B property portfolio and hotel management, just to name a few.
About the Role
In this role you will assist with managing and executing the digital strategy for the EVT Hotels and Resorts owned channels.
Key Responsibilities
EVT Hotels and Resorts Digital Channels
* Work closely with the Head of EVT Digital Channels to implement digital strategies that drive customers to EVT owned websites, increase repeat visitation and grow direct accommodation, C&E and F&B revenue.
* Work closely with the Head of EVT Digital Channels to strategically leverage third party promotional and advertising tools to drive incremental revenue and occupancy for EVT Hotels & Resorts.
* Use strong digital analytics & measurement skills to accurately interpret data and assess campaign performance to draw actionable insights, identify growth opportunities and make data-driven recommendations.
Digital Campaigns & Operations
* Daily Operations: Work closely with the Head of EVT Digital Channels and lead the daily operations of the Digital Channels team, including task briefing for campaigns & projects, resource allocation & timeline management, SOP development & staff training and stakeholder communications.
* Campaign & Project Delivery: Responsible for Digital Marketing Campaign and Project delivery for EVT Hotels & Resorts, from planning, execution, tracking, pivoting to completion. Coordinate with the Digital Marketing Specialists and other key stakeholders to manage timelines & dependencies and communicate progress effectively.
* Quality Assurance: Manage QA, review & approval process of all Campaigns & Partner activities with relevant internal and external stakeholders. Develop and deploy a strong process to ensure efficiency and error-free executions. Attention to detail is very important for this role.
* Cross-Team Collaboration: Work in collaboration with the Brand & Marketing, and Marketing Operations teams to perform a thorough check of campaign deliverables to make sure that all asset requirements are met, adhering to best practices & editorial policies. Collaborate on campaign creative direction and landing page checks & optimisation to ensure user experience from ad to landing page is coherent and is set right to drive the best possible results.
Strategy & Planning: Work closely with the Head of EVT Digital Channels and Digital Marketing Specialists to develop Digital Marketing strategies and set data-driven targets & reporting. Proficiency in data analytics and ability to analyse & activate data in campaign executions are essential.
* Campaign Reporting: Design, develop, and maintain dashboards, reports, and KPI analyses. Use data to identify performance improvement and optimisation opportunities.
* Digital Trends & Technologies: Stay up to date with emerging digital trends and evolving technologies that create competitive advantage. Be on top of key updates & innovations in the digital space and be able to articulate how it could be used to drive improvement, efficiency or growth.
* Data Privacy & Compliance: Ensure compliance with data privacy regulations and stay up to date with evolving laws and best practices in all digital marketing activities.
* Performance KPIs: Take a data-driven approach by leveraging audience insights for shaping personalised & results-driven Digital Marketing strategies, and for driving continuous optimisation against KPIs across all platforms. Actively engage in actions to further enhance performance of Digital Marketing activity.
Paid & Owned Media
* Paid Media Campaign Execution: Work closely with the Senior Digital Marketing Specialist - Paid Media & Analytics and assist with executing EVT Hotels and Resorts Paid Media campaigns across channels including but not limited to; Paid Search (Google & Bing), Metasearch (Google Hotel Ads & TripAdvisor Meta), Paid Social (FB, IG, LinkedIn & TikTok), Video (YouTube, CTV), Programmatic Display (Quantcast, Criteo) and OTA (Online Travel Agents) Pay-Per-Click Advertising.
* Direct Marketing Campaign Execution: Work closely with the Senior Digital Marketing Specialist - CRM, CX & Lifecycle Marketing and assist with executing multi-channel canvases & campaigns via Braze. Leverage data-driven personalisation and automation to enhance customer loyalty, retention, and engagement, using channels including but not limited to; web (in-app message, content cards, web push), email & SMS.
* Digital Distributions & Management: Work closely with the Digital Marketing Specialist - Digital Distributions to execute ongoing improvements via owned channels to increase avg. booking conversion rate and drive growth in avg. order value through up-sell and cross-sell tactics.
Loyalty & Lifecycle Marketing
* Assist with executing EVT’s lifecycle marketing strategies to drive member acquisition, engagement and retention and enhance customer loyalty. Use Digital Marketing tactics to drive new customer & member acquisitions and to engage/revitalise existing customers to generate repeat stays and grow avg. lifetime value.
* Work closely with the Head of EVT Digital Channels, Senior Digital Marketing Specialist - CRM, CX & Lifecycle Marketing and Group Loyalty Manager and utilise customer data and insights to deliver a highly targeted and personalised experience across key digital touchpoints.
Skills & Experience
The successful applicant will be tertiary qualified in a relevant discipline with at least 8 years’ experience working in Digital Marketing, and have experience managing a team.
These are the skills and experience required for this role:
* 3+ years of hands-on experience in a digital agency or similar environment
* 2+ years of experience working on the client side
* Experience leading & mentoring a team
* Advanced knowledge of Paid Search, Paid Social, Email Marketing & Google Analytics 4
* Strong understanding of customer lifecycle management & personalisation
* Proven experience delivering successful Digital Marketing campaigns and complex technical projects
* Proven record of making a measurable impact on campaign performance
* Strong analytical & commercial skills with the ability to interpret data and to translate strategy into action
* Understanding of all relevant regulatory and legal requirements around customer data privacy, consent and security
* Ability to work both independently and with the team, ensuring campaigns perform at their best
* Ability to work collaboratively across departments to drive business goals
* Outstanding relationship builder, across the business with the ability to partner with key stakeholders
* High attention to detail & strong end to end project management skills
* Excellent verbal and written communication skills with a wide variety of stakeholders.
Benefits & Perks
* Incredible team member discounts from your first day on-the-job.
* 50% off stays at EVT hotels – Rydges, QT, Atura, Lylo and more.
* $2 movie tickets, plus Moonlight, Gold Class, Candy Bar discounts and more.
* Awesome winter and summer savings and discounts at Thredbo.
* Rapidcareer growth opportunities through our EVT network.
* Local community involvement, volunteering and charitable giving.
* Australia and NZ’s largest and most diverse experiences company
Join EVT and become an experience creator, opportunity taker, the ultimate Daymaker. Join and make a positive impact on our people, communities, and environment every day.
Seniority level
* Seniority level
Not Applicable
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing
* Industries
Hospitality
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