Location:
Remote (Australia preferred)
Type:
Up to 4 days a week, or Part-Time / Contractor / Fractional Role to start if desired
Start:
Late August
Pay:
Up to $120k+ super p.a. based on experience (pro-rated based on work week)
Who we're looking for:
We're looking for a Creative Lead who can own the
creative direction
across campaigns and help us build high-performance campaigns that scale clients growth.
Thinks in ideas and strategy
, not just assets
Can take a brief and turn it into a compelling narrative or ad concept
Is
familiar with direct response advertising creatives
such as VSL's, landing pages, and ad creatives
Can brief designers/editors and review work through a conversion lens
You make things look good and have a
solid attention to detail
to ensure nothing gets to a client without it meeting quality standards
You understand the psychology of CRO and the strategies and tactics behind it
You understand marketing funnels, but you do not need to plan or write copy for funnels
In addition to your skill set, if you'd give yourself a tick for most of the characteristics below, it's likely you'll fit in great with the team.
Always learning and seeking to improve
You've got commercial 'smarts'
Glass-half-full – but not blindly optimistic
You have a balanced view of the world, calling on facts while also using your intuition
You'll be responsible for:
Leading creative strategy for ad campaigns, VSLs, and funnels
Developing big ideas, hooks, and creative concepts (and collaborating with our writers to shape them)
Briefing and managing our team of designers, editors, and content producers
Providing creative direction on branding, messaging, and organic content marketing
Helping build Multiply's delivery systems and creative templates as we scale
Being the "creative brain" behind the work — not just a production hand
Communicating with clients to get client approvals and provide updates on progress
About us
We're a performance digital marketing agency. We work with high-transaction-value clients in service-based and consulting industries. Consider property investment, business coaching, and other industries where the customer's decision is crucial and often quite expensive.
We help our clients scale with marketing strategy and messaging, VSL's and explainer videos, Meta Ads and marketing funnels.
We're fast-moving, lean, and we partner with our clients on a deep level, often incentivised with revenue share arrangements or ownership. This allows us to work with fewer clients, but give them more attention and be rewarded well for doing so when it results in growth.
Why would you?
Work from home: Flexibility is an important aspect of happiness – where you work, when you work, and how you work are all less important than the end result of the work. More autonomy, less fluff and politics.
4-day work week, or less if desired.
You'll work across
real businesses
, with real stakes, fostering faster feedback loops and quicker learning
Pathways:
After 2 years here, employees are eligible for the company profit share program.
Application process:
Please email with a short video (loom or other) and answer the questions below (no CV needed):
What are you doing currently for work, where have you worked in a similar role before, and what interests you most about this role with us?
What is something you find is working extremely well in campaigns for our style of clients right now?
Show some examples of work you've done recently, ideally ad creatives or VSL-type videos
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📌 Creative Lead
🏢 Multiplydigital
📍 Newcastle