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Head of digital marketing

Sydney
Keegan Adams
Posted: 12 December
Offer description

Head of Digital Marketing | Full-Time, Office-Based

Ready to step into a role where you can shape, build, and scale the digital marketing function of a fast-growing non-bank lender?

We're partnering with an ambitious lender entering a significant scale-up phase. As the business continues to grow, they are looking for a Head of Digital Marketing to join their high-performing team.


Overview

Reporting directly to the CPMO and supported by a Marketing Coordinator, you'll form part of a small team of three.

As Head of Digital Marketing, you'll shape and execute the digital strategy end-to-end - driving brand awareness, customer acquisition, and conversion. You'll own digital channels, content strategy, automation, and analytics, playing a key role in lifting awareness, engagement, and growth as the business scales.


Key Responsibilities

* Own and execute digital strategy across acquisition, retention, and lifecycle
* Lead performance marketing across Meta, Google, SEO/SEM, programmatic and display
* Build and optimise automation flows and lead nurture programs
* Manage agency partners - briefing, delivery oversight, and performance management
* Drive reporting, insights, and continuous optimisation
* Develop and deliver multi‑channel campaigns across digital, social, content, and CRM
* Collaborate with Product, Growth, and Senior Leadership to shape customer journeys
* Introduce innovation, including AI‑enabled tools and modern martech


Who Will Thrive in This Role

* A self‑sufficient senior marketer comfortable shifting between strategy and hands‑on execution
* Deep experience across full‑funnel digital channels (performance, automation, lifecycle, SEM/SEO, paid social)
* Strong stakeholder engagement and agency management capability
* Highly analytical with the ability to turn insights into action
* A proactive, energetic marketer who thrives in fast‑paced, entrepreneurial environments
* B2B and HubSpot experience highly regarded


Why Join This Business?

This non-bank lender is growing rapidly and creating genuine career development opportunities as they scale. You'll be joining a business known for:

* A high-performing, entrepreneurial environment
* A supportive, welcoming, and collaborative team where ideas and fresh perspectives are encouraged
* A strong sense of purpose, responsibility, and care - for both employees and customers
* A business model with the agility of a fintech and the stability of strong funding

This is a role where you will have real influence, real ownership, and the opportunity to shape brand and digital direction from day one.


Location & Compensation

* Office-based role, 10 minutes from Edgecliff Station
* Salary: $140,000–$170,000 + super, depending on experience

If you're a digital marketer who wants to build, influence, and grow with a scaling non-bank lender, we'd love to hear from you.

Apply now or reach out for a confidential conversation.

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