Reports to: CEO | Salary: TBC
You’re not here to “manage a store.” You’re here to build a global retail destination from the ground up one that champions women-owned brands through premium presentation, high-performance trading, and a gold-standard customer + founder experience.
Our client is making a foundational hire: a senior commercial operator who can own the trading engine, shape the operating model, and scale a curated marketplace without diluting quality, brand integrity, or service standards.
If you’re a GM who loves the mix of strategy + execution (and you get a weird amount of satisfaction from clean dashboards, ruthless prioritisation, and a site that actually converts)… keep reading.
The Opportunity
This is a high-trust, high-impact leadership role inside a purpose-led business building the future of commerce and ownership. You’ll drive revenue, repeat behaviour, and brand loyalty while creating meaningful commercial pathways for a curated ecosystem of founders.
Your north star: build the most trusted destination for women-owned brands globally and translate belief into commercial momentum.
Why This Role Will Feel Different
* Foundational build: you’ll shape the operating model, not inherit one that’s already broken
* Strategic + hands-on: true GM scope with real ownership of outcomes
* Purpose with teeth: a mission-driven business that still expects commercial discipline
* Remote + flexible: work where you do your best thinking
* Global impact: meaningful work that supports women-led businesses at scale
Interested? Email your CV to ************************ or apply via the link for a confidential discussion in the new year.
*Only suitable candidates will be contacted in relation to their application.
Hiring Consultant: Sally Tredinnick
Job Code: *******
Please note that only those applicants who fit the brief will be contacted in relation to their application.
RESPONSIBILITIES +
1. Launch, Trading & Commercial Growth
o Build and execute a disciplined trading plan across categories, merchandising, and product storytelling
o Partner with Brand/Marketing to align editorial content + campaign cadence to trading priorities
o Track weekly performance and pull the right levers across traffic quality, conversion, AOV, frequency, retention
o Implement a tight set of KPIs that create clarity, pace, and accountability (no vanity metrics)
2. Curated Vendor Ecosystem (End-to-End)
o Own the full vendor lifecycle: acquisition → onboarding → standards → performance → retention
o Define “best-in-class” vendor standards across: imagery + listing quality; storytelling + founder experience; product readiness + data integrity; fulfilment reliability + operational consistency
o Build scalable workflows and cadence that protect quality at scale
o Identify category gaps and proactively recruit priority vendors aligned with positioning
3. Pathway from D2C → Wholesale & Broader Distribution
o Design a progression model that helps select brands move from digital validation to wholesale readiness
o Build criteria, milestones, and playbooks for expansion (clear gates, clear accountability)
o Partner cross-functionally to strengthen brand readiness across margin, packaging, fulfilment, supply capacity, consistency
o Collaborate with leadership to align capital solutions to wholesale growth opportunities where relevant
4. Customer Experience & Service Standard
o Lead a premium customer + founder experience at every touchpoint
o Own service quality, issue resolution, and operational excellence across vendor comms and customer outcomes
o Ensure fulfilment, returns, and support run like a brand people trust (because trust is the whole business model)
REQUIREMENTS +
* 10+ years across e-commerce ops, marketplace management, vendor ops, and retail merchandising
* Proven success scaling an online store/marketplace with strong commercial outcomes
* You can run a trading rhythm: weekly performance reviews, test-and-learn, decisive prioritisation
* Systems mindset: you build processes that don’t fall apart the moment volume spikes
* Experience with multi-vendor platforms and external partner management
* You balance performance with taste: you understand that curation + storytelling is a growth lever, not fluff
* You’re values-led and commercially sharp — you can hold both without getting corny or cold
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