This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Paid Marketing Specialist (Meta Ads Focus) in Australia.
This role offers the opportunity to take ownership of high-impact paid marketing initiatives for a growing ethical fashion brand with a strong sustainability-driven identity. You will lead performance marketing efforts across Meta platforms, with additional exposure to channels such as Klaviyo and Pinterest, driving measurable growth through data-led campaign execution. Working in a dynamic eCommerce environment, you will be responsible for both strategy and hands‐on campaign management, ensuring continuous optimisation of acquisition and conversion performance. The role combines creative thinking with analytical precision, requiring a strong understanding of audience targeting and ROI-focused decision‐making. You will collaborate closely with broader marketing functions, contributing to content direction and brand growth strategies. This is an ideal opportunity for a performance marketer who thrives in fast‐moving, purpose‐driven digital environments.
Accountabilities:
* Develop and execute a full‐funnel paid marketing strategy across Meta platforms (Facebook and Instagram), with additional activity across Klaviyo and Pinterest.
* Plan, launch, and manage paid social campaigns focused on customer acquisition, engagement, and conversion growth.
* Continuously monitor and optimise campaign performance to maximise ROI and efficiency.
* Analyse campaign data, generate insights, and provide clear, actionable performance reporting.
* Collaborate with broader marketing teams on content, creative direction, and social media alignment.
* Support experimentation and innovation in audience targeting, segmentation, and campaign structure.
* Contribute to overall brand growth by improving paid media effectiveness and scaling successful campaigns.
Requirements:
* Proven experience managing Meta Ads campaigns (Facebook and Instagram) in a performance marketing role.
* Strong hands‐on experience in paid media execution combined with strategic marketing capability.
* Background in eCommerce, fashion, retail, or consumer‐focused digital marketing is highly desirable.
* Strong analytical skills with the ability to interpret data and optimise campaigns for performance.
* Familiarity with digital marketing tools, ad platforms, and reporting dashboards.
* Experience working independently in a remote or self‐managed environment.
* Excellent communication skills and ability to collaborate across marketing and creative teams.
* Experience with Klaviyo and Pinterest Ads is a strong plus.
Benefits:
* Opportunity to work with a purpose‐driven, sustainability‐focused fashion brand.
* Fully remote role with flexible working arrangements.
* Hands‐on ownership of paid marketing strategy and execution.
* Exposure to multiple digital marketing channels and growth initiatives.
* Collaborative environment with cross‐functional marketing involvement.
* Opportunity to directly influence brand growth and performance outcomes.
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